The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.

ARCHIVED BLOG POSTS

2012 

13 Comments
When an "immovable" holiday falls on Wednesday, which week-end is the holiday week-end? As we're already seeing, both are! And not only that, some people take off before the week-end even arrives. Debbie Gartner mentioned that yesterday in her post about how sometimes things simply go downhill. T...
06/30/2012

5 Comments
As all avid fisher-people know, sometimes you come home with more fish than you can use immediately. Freezing them is a good option, but they freezer burn quickly unless you freeze them in water - or seal them in a bag from which you've removed all the air. That's why everyone in our family uses ...
06/24/2012

12 Comments
Mike Cooper points out an important distinction between the different kinds of blog posts agents write: Posts for colleagues and posts geared especially toward attracting buyers and sellers. He reminds agents to write those hyper-local posts and market reports because they attract new clients - e...
06/23/2012

16 Comments
How do you feel when you can see that someone is trying to impress you? It depends on the way they go about it, right? We all try to impress others in some way. For most of us it simply means being friendly and "real." It means "putting our best foot forward." It also means dressing appropriately...
06/20/2012

19 Comments
The Problem: A couple of weeks ago I wrote about getting a new wireless keyboard - and how frustrated I was. My "lazy fingers" keep touching the wrong things and I get ugly noises and pop-ups that stop me in my tracks. Some of them offer to turn something into a link. Others ask what I want to in...
06/16/2012

41 Comments
Sometimes, even large companies with huge PR staffs make big marketing mistakes.   This morning an article on iMEDIA outlined the stories of 3 companies that failed at using QR codes. The reasons why they failed boil down to ignoring 3 vital marketing practices. 1. Make it easy for your prospects...
06/15/2012

6 Comments
...or if you thought perhaps the bail outs were justified, you need to read this article and  see this video. Former Georgia Governor Roy Barnes is my new hero - a man who was willing to sacrifice his political career to do what was right for the state of Georgia. Unfortunately, the lenders had e...
06/14/2012

5 Comments
Cost to commute vs. cost of buying a home "close in." Liz and Bill did the hard work of figuring this out. Their handy chart also shows the difference in cost when you drive a gas guzzler as opposed to a car that gets many miles per gallon. Great work Liz and Bill! How Much Is It Going To Cost Me...
06/09/2012

11 Comments
Last Friday I played hooky. My son and I went to Spokane for a day of shopping, which of course included going out to lunch.  Our waiter was a little tiny Asian man. They appeared to be short-handed for the lunch rush, so he was scurrying around trying to take care of too many tables at the same ...
06/06/2012

25 Comments
Another question agents ask is "Do you ghostwrite blog posts?" The answer is "Of course." But whether or not I should ghostwrite blog posts sparks a little controversy for some. In fact, some agents believe it's "dishonest." They think the only words on their blogs should be words they wrote. I d...
06/06/2012
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