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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



Just a little bit confused... Quite often when reviewing agent bios I come across a few lines that tell me the writer got "just a little bit confused." The bio might start out in 3rd person - talking about the agent. Or it might begin in first person - with the agent talking directly to his or he...
Have you ever read marketing advice from someone whose opinion you usually respect - but this time thought "Oh no. Why did she say THAT?" That happened to me yesterday, when I read these words: "If you wrote a bad email message they'll delete you and won't remember you." The topic in question was...
Want to get your marketing message across? Opt for simplicity... Today I received what was essentially "spam" email, because it was from a company I didn't know, sending me information I didn't request.  I have no idea why I read far enough to realize that theirs was a perfect message to use as a...
Real estate sales in many parts of the country have heated up - and agents are reporting multiple offers on each correctly priced listing. You're also reporting price increases, but something has me wondering. In doing research for a client in San Diego I learned that median prices of detached ho...
Are your email messages helping you or hurting you? After you spend hours and perhaps even pay a real estate copywriter to help develop your marketing materials, are you erasing all the good those well-prepared materials do with email messages that don't match the same quality of communication? W...
  Is it the Feng Shui, or is it the Law of Attraction at Work? When you stop to think about it, these do go hand-in-hand. If you've studied the Law of Attraction, you know you must keep your thoughts and emotions focused on the desired outcome. By doing so you'll naturally be "moved" to take appr...
This is not the prettiest time of year here in North Idaho. The snow is melting - and rotting. It no longer looks bright and fluffy. Along the edges of roads it's brown from the dirt the snowplows added when they pushed it aside. In town, it's black from exhaust. BUT - around the edges of the yar...
Here they come again ... as if they'd ever gone away. I've been refreshingly free from phishing attempts in the past few weeks, but the break is over. Today I've gotten two phone calls claiming to be from Microsoft - and wanting to take control of my computer so they could "fix" something. Oh - I...
The dictionary says love is defined as: 1. a profoundly tender, passionate affection for another person.  2. a feeling of warm personal attachment or deep affection, as for a parent, child, or friend.  3. sexual passion or desire. But of course, in common usage it means much more – or less, depen...
It's been a frustrating day, so I'm on a rant about annoying websites.   Today was a research day for me. Since we've started into the new year, it's time to update a client's site. So I was searching for new news about his city.   One of the things I wanted to know was how that city ranked this ...

Marte Cliff

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