The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2013
Q&A – What Does it Cost to Hire a Real Estate Copywriter? "What will it cost to…" is a question found in almost every inquiry from agents who need a copywriter. If the question is "I need a better bio; what will it cost?" I can answer quickly. A bio is $300. For everything else, the answer is "Th...
03/14/2013
5
Comments
The following just showed up in my email and was so good I had to share: We were driving in the right lane when suddenly a black car jumped out of a parking space right in front of us. My taxi driver slammed on his brakes, skidded, and missed the other car by just inches! The driver of the ot...
03/13/2013
Grammar checker can lead you far astray... Yesterday I was finishing up a new letter set for prospecting to tenants. In one letter I mentioned that house payments can now sometimes be less than rent payments for comparable housing. In the call to action, I wrote an invitation to call, and then sa...
03/13/2013
5
Comments
The Internet is filled with advice and information. Unfortunately, some of it is just plain wrong. Back in December I set a Google alert for the Mortgage Forgiveness Debt Relief Act - in hopes of seeing notice if and when the provisions were extended past December 31. (Interestingly, it was not o...
03/11/2013
Active Rain can be a business asset to anyone connected with the real estate industry. But it's NOT the place to come if you're looking for instant gratification. Success through membership comes with participation - and plenty of it. And you might go months before you see concrete evidence that ...
03/11/2013
You know that follow-up is essential. When a new prospect reaches out you need to stay in touch so that they don't move on to some other agent when they're ready to act. Likewise - you need to stay in touch with past clients and members of your sphere of influence so they never forget that you're...
03/11/2013
For about the last 3 days I've been getting strange messages from Active Rain. My account is set so that when someone comments on one of my posts, their comment goes to my email to remind me to reply. That's a good thing. But at least once or twice a day lately, I've been getting emails with mess...
03/10/2013
This really is an outrage. No agent could possibly read every listing in the IDX feed - and if he could, how would he be able to change someone else's listing? It looks to me like a way to use the court system to extract money from innocent agents - and if they keep running into brokers, MLS boar...
03/10/2013
2
Comments
A few weeks ago I fell for a promotion for a "Gardening Club." For only $12 per year you get a magazine, online gardening advice, access to the website, and garden tools to test. That sounds like fun, and the price was right, so OK. Yesterday I got a book in the mail - I should have seen that com...
03/09/2013
Do you let your prospects and clients know who you really are, or do you hide behind a professional mask? In the past I've written for clients who were so intent on hiding that neither their photo nor their name appeared on their website. (No, those weren't real estate agents.) It seemed my dut...
03/08/2013
Rainmaker
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Marte Cliff
Your real estate writer