The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.

ARCHIVED BLOG POSTS

2013 

  When you're marketing your services as a real estate professional, often the first impression a prospect has of you comes from your written words. When those words don't make good sense, they're very apt to be the last impression. That's why we stress proofreading, spell-check, and grammar chec...
08/13/2013
While commenting on David's post a solution occurred to me. Perhaps lenders should keep case studies of people who lost their dream homes due to this error... and require them to write an essay about it, just to put the facts firmly into their heads.  I guess that won't happen, so it falls on rea...
08/13/2013
Without marketing, a real estate career is destined for failure. So if you don't love it and won't do it... hire someone to do it for you! Barbara Todaro is a master marketer - agents would do well to read her blog regularly and learn how she keeps her team's listing file full - and their listing...
08/13/2013
Several people I've talked with lately have mentioned having summer colds. Kristin shares the cure - and possibly the prevention.  I don't know about eating chilled soup, but do love onions, garlic, tomato and vegetables. I wonder if it works when you eat them separately. Could be - I haven't had...
08/13/2013
The things I see on line never cease to amaze...  A few minutes ago I received a LinkedIn request from someone who wanted to connect. So... upon checking her profile and seeing that she is indeed a business person, I said yes.  You know what happens then - they give you a never-ending list of mor...
08/11/2013
A few minutes ago I read an outrageous story about what the ruling powers in New York City want to ban next... So, I thought I'd comment.  Well, that's not as easy as it looks. You can sign in with this, or sign in with that, or enter your name and email... but the message keeps popping up "That ...
08/10/2013
Larry Bettag brings us credit scoring information that every prospective homeowner should know - well ahead of the day when they want to obtrain a mortgage loan.  Even people who pay every bill on time can make mistakes that lower their scores... Larry tells us how that can happen. DO NOT TRY THI...
08/10/2013
Life can sure get busy in the summertime! The last couple of weeks, in addition to my work as a real estate copywriter, I've been working on putting good things in the pantry and the freezer.  My garden has been producing well, in spite of a steady attack of the moles. They've now eaten at least ...
08/08/2013
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Marte Cliff

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