I can't get anywhere with those links today, can you? All I get is an error message, saying: The following error was encountered while trying to retrieve the URL: http://r20.rs6.net/tn.jsp? Read Error The system returned: (104) Connection reset by peer An error condition occurred while reading da
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04/18/2014
Some of my copywriting clients are outstanding. I enjoy working with them and get a big smile on my face every time I see an email from one of them - whether we're working on a project or they're just saying Hi. I am forever thankful for these exceptional people. What makes an outstanding real es
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04/17/2014
Peter brings some wise advice for new agents - or agents who have been around a while and can't figure out why they aren't selling more homes. Sometimes the best conversation is silence... Agents sometimes get in the way. They get in the way of a deal, or in the way during negotiations, or simply
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04/16/2014
You probably use your cell phone every day. You probably have a nice one, and pay a monthly fee to keep it active. I don't. I have what's known as a "throw-away" phone for three reasons. There's no cell service where I live. I work at home and only go to town once or twice a week. When I do go fa
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04/15/2014
The sun is finally shining and the wind let up today, so we decided to make repairs to the fence on the lower pasture. I'm thinking of putting the horse down there so wanted to remove anything he could find to poke an eye out or tear up a leg. I had already walked the permiter a couple of days ag
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04/12/2014
Barbara and I both keep harping on this subject: If you want to be successful, you have to market both yourself and your listings. And while direct mail isn't the "latest and greatest" marketing gimmick, it IS the tried and true method that gets prospects' attention and causes them to pick up the
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04/12/2014
New Agents Need to Market Themselves – But how and where? In my work as a real estate copywriter I talk to a good number of agents who are just starting out. Some of them are eager to get their websites up and running and know that they need individualized content and an agent bio that makes
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04/12/2014
Who knew? I sure didn't. Did you know that inside your copy machine there's a hard drive - and that it's keeping a copy of everything you copy? And did you know that if you trade-in your old copier or turn in a leased copier, identity theives can buy the old one and access any and all information
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04/09/2014
Earlier today I got a message from ConservativeByte.com - the subject line was "Farts caused by eating baked beans responsible for global warming." Now how could I resist finding out what THAT was all about? I clicked - and got to a few paragraphs followed by a link that said "continue reading...
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04/09/2014
By now almost everyone knows that one letter, postcard, call, or visit to a potential client is pretty much a waste of time, energy, and money. Marketing studies show that: 2% of responses come from the first contact with a prospect. 3% of responses come from the second contact with a prospect. 5
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04/09/2014