The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2014
When Chris Ann Cleland called to ask me to clarify usage of farther and further, I started laughing. This has been such a tough one for me that I generally avoid using either one. And I'm not alone. Copywriting guru Bob Bly once wrote that these were two words he couldn't keep straight, so he te...
12/03/2014
11
Comments
My daughter-in-law just shared a clip with me that gave me goose bumps... Listen as this young man gives his rendition of "Blue Christmas." http://faithtap.com/2129/elviss-blue-christmas-performance-at-radio-station/ You could almost think the clock had been turned back, and...
12/03/2014
21
Comments
Even though charities need help year-round, this seems to be the season when many think of giving - so of course those charities are vying for your dollars. I've stopped giving to any that come on strong - the ones who look like they have a whole PR and Ad department trying to entice me. I reall...
12/03/2014
21
Comments
This is one of those pairs that I think I know until I start to write it, then I feel a little unsure. So… I went looking for the rule, and I found it. The only time to use "passed" is when it is the past tense of the verb "to pass." It's a firm rule, and the ONLY time it's proper to use the word...
12/01/2014
Rainmaker
1,769,536
1,769,536
Marte Cliff
Your real estate writer