The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.

ARCHIVED BLOG POSTS

2015 

Remember when the gurus said a web page or blog post needed to be 200 words in order for Google to pay attention?  Then do you remember when that increased to 400? And now, although he does mention some high ranking sites with few words and many photos, Neil Patel recommends writing 2,000 to 3,00...
01/26/2015
  Neil Patel is at it again, with information that may surprise you.  I've always thought that morning people should work in the morning and night people should work at night. But it turns out there's more than one way to look at it, and it might depend upon what kind of work you're doing.  I "sh...
01/23/2015
My son is thinking about purchasing another rental property - this time a 4-plex or larger.  He got interested in property in a small town in Montana where he worked over the summer and since he was there visiting a friend last week-end, he picked up a newspaper. On Wednesday he called and asked ...
01/22/2015
Barbara Todaro is a master marketer and someone I greatly admire. She told me once that she mails at least 3 sets of 1,000 postcards for every listing: Just listed Sale Pending Just sold Today she explained WHY the Sale Pending cards carry a greater impact than just listed or just sold. It makes ...
01/21/2015
Right now I'm working on articles for a full color glossy magazine that one of my clients will distribute to homeowners via his 40+ agents in the field. It will center around remodeling projects that add the most value, staging, inexpensive fix-ups, and tips on what buyers are looking for today. ...
01/20/2015
You've seen me quote Neil Patel before - he's a top online marketer who doesn't mind sharing his expertise. In fact, he sends an instructive email nearly every day. Today's post gave a checklist of 25 things to consider/ check/ do when writing a blog that you want Google to notice. If I tried to ...
01/19/2015
"When you catch an adjective, kill it." That's a quote from one of the master writers of our time – Mark Twain. Of course, that isn't the entire quote. The rest of it is: "No, I don't mean utterly, but kill most of them—then the rest will be valuable. They weaken when they are close together. The...
01/15/2015
This week, because so many are trying to re-vamp their marketing efforts for the new year,  I decided to send my Thursday newsletter subscribers an extra message on Monday. If you're having trouble getting started, this system might help!   
01/12/2015
Do you ever watch TV with the sound off - and read what their software thinks people said? Most of it is correct, but every now and then there's a word that turns an otherwise serious statement into something hilarious.  Other times it comes out so garbled that you don't know WHAT they were tryin...
01/10/2015
When you write it, you want them to read it - and you want them get the point of your message.  Use these editing tips to help accomplish that goal:   First, write. Then edit.  Don't edit as you go along, or you'll interrupt yourself and hinder your flow of ideas. So on the first draft, write ev...
01/09/2015
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