The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2015
Of course I had to re-blog a post that reinforces what I tell new agents all the time! "Start blogging and don't stop!"Too many tell me "I can't write," but that's a poor excuse. If you can talk, you can write. Sure, you might need a friend to proofread for you and perhaps edit a little as you ho...
11/05/2015
14
Comments
Almost every time I write a post about grammar, word usage, or proofreading, someone comes up with the idea that I never make these mistakes - or that they have to be super-careful in commenting because I'll ... I don't know what. Think less of them, comment about it and embarras them, turn them ...
11/05/2015
69
Comments
Does Your Website Have This Strange Hole?You probably know what your website needs, at a minimum. The home page, with search capabilities. A buyer page A seller page An "about me" page – and please not a blank page or a page that contains the exact same words as sixteen other agents in your compa...
11/04/2015
70
Comments
I guess I've known this all along, but it just really hit me today.When I get the Daily Drop and it offers links to posts, I know that when I click I really will go to that post - and the post really will offer information, insight, or even fun. I think this is called honesty, and it is in comple...
11/03/2015
11
Comments
One of the most interesting things I learned when I first started studying copywriting was that individuals with degrees in English had the hardest time writing copy that worked. Their problem, the teachers said, was that they tried so hard to be proper that they lost the conversational tone nece...
11/02/2015
Rainmaker
1,770,275
1,770,275
Marte Cliff
Your real estate writer