The Real Estate Copywriting Blog

Follow me
By
Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.

ARCHIVED BLOG POSTS

2015 

You may already know about the scam that I read about on Realty Times this morning…If not, then be forewarned. The telephone, the printed word, or an in-person meeting is still the best way to keep sensitive information away from the vultures who would prey on your clients. It seems that hackers ...
12/29/2015
You learn something every day. I had no idea this was even possible. My thanks to Robert Siciliano for sharing this useful information.  If the person you are sending an e-mail to pretty much instantaneously receives it, how on earth can you unsend or cancel it? Well, you have several options. Cr...
12/28/2015
Christmas here on Blue Lake Road has been put on hold for the moment. Our son is a power lineman, and that means he's working - either a 40 hour shift or until power is restored to Avista customers in the area. (after 40 hours, they get 6 hours off, then start 18 hour shifts.)Either way, Christma...
12/24/2015
If your in-box and your postal mailbox look anything like mine... it's difficult to find the "real" messages in the avalanche of marketing messages. Some of those retailers are emailing 3 or 4 times a day - reminding me that I need to buy, buy, buy! Today the message for many is "Only X more hour...
12/21/2015
9 Comments
This fall I was "gifted" with 4,000 + pounds of my Mom's "stuff" that had been residing in my Uncle's house since she passed away 15 years ago. Along with Mom's things, I also received things that belonged to my Grandmother and my Aunt. (I guess they'd been stored in Mom's room.)Needless to say, ...
12/19/2015
How many times have you heard/read that sales trainers want you to ask a prospect "What would it take for you to..." (Say yes to my proposal, make this purchase, etc.)I heard it and read it many times - again just today, in fact. And every time I hear it I think "Yuck." There's no way I could eve...
12/16/2015
Yesterday a new agent who had just received my weekly newsletter called me to ask a few questions. (I love that, by the way, so if you've thought of calling – please do!)She wanted to know how I mailed the newsletter. I told her that I used YMLP (Your Mailing List Provider), and that I was happy ...
12/11/2015
When is the best time to start prospecting?The answer to this question is similar to the answer to "When is the best time to plant a tree?" The old Chinese Proverb says "The best time to plant a tree is twenty years ago. The second best time is now."The best time to start prospecting is "The day ...
12/07/2015
This family lost everything they owned in a "middle of the night" fire. They know how fortunate they are to have all gotten out alive, but now they face the task of rebuilding their lives - from their toothbrushes and underware out. Meanwhile, they'll need housing, and insurance companies aren't ...
12/07/2015
Browsing websites and blog posts over the long Thanksgiving week-end brought something to my attention that surprised me a little.Real estate agents and marketers of all kinds are sending their visitors away, and not making it easy for them to return. I found countless pages with links to article...
12/05/2015
Rainmaker
1,521,781

Marte Cliff

Your real estate writer
Do you have a question about real estate copywriting? Just ask!
*
*
*
*
Spam prevention