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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



You may already know about the scam that I read about on Realty Times this morning…If not, then be forewarned. The telephone, the printed word, or an in-person meeting is still the best way to keep sensitive information away from the vultures who would prey on your clients. It seems that hackers ...
You learn something every day. I had no idea this was even possible. My thanks to Robert Siciliano for sharing this useful information.  If the person you are sending an e-mail to pretty much instantaneously receives it, how on earth can you unsend or cancel it? Well, you have several options. Cr...
Christmas here on Blue Lake Road has been put on hold for the moment. Our son is a power lineman, and that means he's working - either a 40 hour shift or until power is restored to Avista customers in the area. (after 40 hours, they get 6 hours off, then start 18 hour shifts.)Either way, Christma...
If your in-box and your postal mailbox look anything like mine... it's difficult to find the "real" messages in the avalanche of marketing messages. Some of those retailers are emailing 3 or 4 times a day - reminding me that I need to buy, buy, buy! Today the message for many is "Only X more hour...
This fall I was "gifted" with 4,000 + pounds of my Mom's "stuff" that had been residing in my Uncle's house since she passed away 15 years ago. Along with Mom's things, I also received things that belonged to my Grandmother and my Aunt. (I guess they'd been stored in Mom's room.)Needless to say, ...
How many times have you heard/read that sales trainers want you to ask a prospect "What would it take for you to..." (Say yes to my proposal, make this purchase, etc.)I heard it and read it many times - again just today, in fact. And every time I hear it I think "Yuck." There's no way I could eve...
Yesterday a new agent who had just received my weekly newsletter called me to ask a few questions. (I love that, by the way, so if you've thought of calling – please do!)She wanted to know how I mailed the newsletter. I told her that I used YMLP (Your Mailing List Provider), and that I was happy ...
When is the best time to start prospecting?The answer to this question is similar to the answer to "When is the best time to plant a tree?" The old Chinese Proverb says "The best time to plant a tree is twenty years ago. The second best time is now."The best time to start prospecting is "The day ...
This family lost everything they owned in a "middle of the night" fire. They know how fortunate they are to have all gotten out alive, but now they face the task of rebuilding their lives - from their toothbrushes and underware out. Meanwhile, they'll need housing, and insurance companies aren't ...
Browsing websites and blog posts over the long Thanksgiving week-end brought something to my attention that surprised me a little.Real estate agents and marketers of all kinds are sending their visitors away, and not making it easy for them to return. I found countless pages with links to article...

Marte Cliff

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local_phone(208) 448-1479
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