The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



You know where you are, but do people reading your blog know where you are? Do people visiting your website know instantly where you are? Do people reading your emails know where you are? I know - I harp about this every once in a  while, but that's because I think it's important. When you write ...
Why didn't someone tell me this early on? Training? Coaching? Mentoring? None of those were an option in this small town when I was licensed back in 1985.You just passed the licensing exam and went to work, learning by trial and error along the way.My first broker took me to see the listings whil...
Zig Ziglar said  “You will get all you want in life, if you help enough other people get what they want.”Recently I read an article that gave a new twist to that. It said “You can solve all your problems if you help enough other people solve their problems.”I think both of those statements are tr...
What ELSE does really good real estate marketing copy look like?Yesterday's message was about making your words transparent by avoiding errors and making the copy physically easy to read.Really good real estate marketing copy has two more important attributes: It looks like it's about the reader....
Invisible. No, I don’t mean it isn’t there at all. I mean that the words disappear behind the message. No one "sees" the individual words or sentences. Instead, readers absorb the message the words were written to convey. When you can make the words disappear, it's as if your thoughts were being ...
 In spite of research showing that tthe majority of them aren't buying just yet, many agents today are worrying about how to become even more "digital" in order to reach millennials. The common assumption is that they don't read print materials, but depend almost exclusively on their computers - ...
Plenty of people, in real estate and in other businesses, think they should write their own marketing copy.They feel that since they know their business better than anyone else, they will be able to write about it and promote it better than anyone else could.What they forget is that different peo...
When you use pre-written marketing materials, you might assume that since the writer was a professional, it’s safe to use their words.That’s not necessarily so. Their voice might be damaging to you. For instance: A few years ago, when I first started writing for one of my long-time clients, he ha...
Most researchers say that Baby Boomers are the ones with the money – and thus the ones buying homes today. At the same time, we see numerous posts here in the Rain stating that you must do more to appeal to millennials, because they are the ones who are buying.I tend to side with those who are ma...
Many, if not most of your future clients will meet you first on line, and next either through email or on the phone. That means that the first time they hear your voice, it may be on your answering machine's recorded message. Does that make your recorded message super-important? I think so! It mi...


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