The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2016
18
Comments
About a month ago I wrote about the postcard my son received when the listing on his duplex expired. Yesterday another one arrived, only not a postcard this time. This is a letter inside a beautifully produced full-color brochure. I can't think what you call the finish - but it's glossy and stiff...
06/05/2016
13
Comments
Do you have a grammar pet peeve? I have several, but one that keeps jumping out at me is "Shop Local." That's because it's plastered all over town and in the local newspaper. No one can escape it, and for me, reading it is like hearing fingernails on a blackboard. Yesterday I decided to do some r...
06/03/2016
11
Comments
Jane Peters asked me to write about the word "gotten," so here goes…It's not a word I'd thought about, so off I went to Grammar Girl and a few other sites to learn what I could learn. First, I learned that American, Canadian, and British English uses are not in agreement. Those using British Eng...
06/02/2016
According to my thesaurus, “edgy” means “nervous, on edge, uptight, anxious, restless, and ill at ease.” But that’s not how the word is often used in contemporary conversation, in blogs, and in marketing. I’ve seen all sorts of things referred to as “edgy.” Cars, clothing, decor, literature, and...
06/02/2016
Rainmaker
1,769,536
1,769,536
Marte Cliff
Your real estate writer