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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



Today’s message is a partial repeat of a blog post I wrote on my website back in 2010, but it’s perhaps even more valid today, as more and more of us recognize the value of adding content to our websites for both SEO and visitor engagement.You probably know that you can borrow or purchase blog co...
Choosing the Proper Word I have a confession to make. As much as I harp about people learning the difference between here and hear, where and were, advice and advise, etc. there are some words that I can’t seem to keep straight. My usual solution, if I can’t think how to spell a word or which wor...
Today’s mail brought a message from Wendy Weiss, “The Queen of Cold Calling.” She wrote that many sales people tell her that they do not sell. They don’t want to be labeled as sales people.Why? Because the connotation (to them) is negative. It speaks of manipulation, dishonesty, and lack of ethic...
Tony Robbins, that famous motivational speaker, said: “If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results.” Perhaps, to some extent and in some careers, that can work. However, in real estate, only parts of it...
Here I am, back on my soapbox, harping about letting your prospective clients know where the heck you are. An ad in today's monthly Co-op news magazine brought on this latest rant. A month or so ago a real estate sign with an agency name I'd never seen before went up on a neighbor's property. I'v...
Today’s email brought an ad from This is a company that sells items of interest to veterans who are proud of their military service. I found them when searching for a cap for our 88 year-old neighbor last Christmas.Since I’m not looking for anything like that right now, I genera...

Marte Cliff

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