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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



Is "Need" a negative word?Last week my son sent an interesting article about the word “need.” The message must have sunk in, because when I wrote this week’s newsletter, I caught myself replacing it with something else.Now I’ll offer the question for your consideration.According to that article, ...
Are your eating habits making you sick? Maybe it’s the endless TV ads for prescriptions; maybe it’s the difficulty of finding a parking place at a hospital or any kind of medical facility; maybe it’s overhearing so many people in restaurants and stores telling each other about their many ailments...
Today everyone seems to be talking about content marketing as if it were a brand new concept, just discovered as the way to reach new customers and build brand recognition. That simply isn’t so.At least two companies were already using content marketing in the late 1800’s.  Dr. Oetker: In 1891, D...
Writing by hand isn’t very popular these days – and that just might be the reason why our students seem to know less and less. (Do you ever watch Jessie Watters when he interviews college students? Ouch!)Some time ago I wrote about one of the exercises I did when I first began to study copywritin...
The battle between long copy and short copy will probably still be raging when our great-grandchildren are adults.Some say you MUST have 2,000 words if you expect Google to find you. Others say that web visitors won’t read more than 200 words. Both theories have been proven wrong – over and over ...
Debe Maxwell wrote this post to explain how members can add graphics even when the Active Rain "upload" function isn't working.I didn't get in on the upload problem a few days ago, but I do get annoyed when I want to use something I uploaded a year or two ago. It may be my computer and it may be ...
Yes, sometimes I’m a grouchy old lady – but I think I can safely assume that I’m not alone.Some words used in marketing – both in sales promotions and in content marketing – are so irritating to me that I delete the messages without reading them.A phrase that’s been around for quite a while is “C...
The following letter from Master Copywriter Bob Bly came to my in-box this week, and I immediately wrote to ask him if I could share it with my friends at Active Rain.The reason I wanted to share, of course, is because Bob’s advice goes hand in hand with what I keep saying about agent bios: You n...
This morning’s email brought me an inquiry from someone who wished to write guest posts for me.I’m not really in the market for a guest blogger, and especially not for my Active Rain blog. However, I might consider one for my website blog if the topic happened to fit.This writer, however, won’t b...
I have nothing but admiration for those who can learn English as a second or third language. So much of it simply doesn't make sense.   For instance: Homographs and heteronyms – they’re enough to confuse anyone.  I don’t get to take total credit for this – much of it came to me in an email from a...

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