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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



For some reason, this morning I got to thinking about surnames - and colors. We meet people named White, Black, Gray, Brown, and Green, but I've never met anyone named Yellow, Purple, Orange, Red, Pink, or Blue.Have you?There was once a shadowy would-be mountain man here who went by the name of B...
Real estate marketing grammar – is it farther or further?Does that one ever confuse you? It did me, and not long ago I read that it even confused master marketer Bob Bly.Today, while writing my Thursday newsletter, I needed to use one of those words. So – I went to my old trusty source, Grammar G...
Gina McKinley offers a wise list for cutting down the number of homes you need to show before a buyer can make a decision.I especially like her "don't want" list. When was the last time you showed buyers what felt like an endless number of homes?  Showing property after property to indecisive buy...
We all want more traffic to our websites, right? The more people who see what we have to offer, the more customers/clients we’ll attract.Usually articles about increasing SEO leave me feeling “helpless and hopeless.” When the instructions get beyond using good keywords and creating more and more ...
A successful businessman I once knew often said “You don’t have to tell everything you know.” He was, of course, referring to giving too much information to those who might use it against you in the future – either personally or in business negotiations.You follow this advice when you tell your b...
 A client sent me this link today with a note: "I love this list."I agreed with him - this site has several good lists to prepare homeowners for their photo shoot.However, there are two important pieces missing.How many minutes will it take you to spot them?
Have you ever started reading a long sentence or paragraph and suddenly become lost? It happened to me today when I was reading bios on a company’s website. I thought “Why am I getting so confused here?” Then I realized – many of the sentences were missing either their subject or their verb. Or, ...
Do you publish a weekly or monthly newsletter and send it via email to your clients, past clients, and members of your sphere?If so, what do you call it? Is it a newsletter, an ezine, or ??This morning I learned a new term for these email messages, and I think I like it. It’s Inbox Magazine. Thin...
For some reason, I started getting "Late Night Jokes." They're terrible jokes, taken from TV "Comedians" with little brains (in my opinion).After reading one email, I've been deleting them when I see them. But today I decided to take a minute and tell them to quit sending this drivel.I hit the un...
From the outside looking in, a career in real estate looks like a walk in the park. You get to spend your days looking at houses, making new friends, and taking time off whenever you want to meet friends for lunch or goof off with your kids.Once you’re in the trenches, you realize that while some...

Marte Cliff

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