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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



This morning the dogs began barking with their “intruder” voices so I checked my cameras – no cars in the driveway. I told them they were silly, then heard the knock on the door.Sure enough, there was a stranger there, and he was a real estate agent.It seems he was intent on showing our neighbor’...
Updating your website or building a new one?If so, do be careful.This morning I’ve been struggling with changes to a client’s site. No, I’m not a “web girl,” I’m just trying to get the copy and the links straightened out.He hired a web developer to create a new site and import content from an old...
This story is so ridiculous, I have to share it. I know that no one here would do anything so outrageous.To give you some background – Somehow my husband’s name and our unlisted number (family only) got on a list of people who invest millions. I have no idea how, since we are not millionaires.Eve...
How many times have you clicked on an interesting title, taken one look at the post, and left?It happens to me every now and then. If I see a wall of words, I leave. Even though I KNOW there might be interesting information there, I won’t take time to hunt for it. Maybe it’s a psychological thing...
For years, real estate agents have advised sellers to remove all signs that a dog lives there before the home is shown. They’ve said “Hide the dog beds, the food bowls, the toys, etc.” And of course, they want the dogs out of the house for showings.Getting them out of the house is still a good id...
Ron and Alexandra Seigel are THE experts in branding and luxury marketing. Here they lay out a step-by-step plan for finding - and appealing to - the under-served marketing niche in your territory.  Do the research - make the plan - and reap the rewards!   We are often asked how does one find th...
Want your email opened? Avoid saying “Learn…”Bob Bly’s monthly collection of marketing tidbits arrived this morning – and of course contained items worth sharing.For instance:***Words to use and avoid in subject lines*** A recent British research report tells copywriters which words in subject li...
Do you owe it to clients to prevent them from making dumb mistakes?Do you owe it to them to correct their easily correctible mistakes? Or should you just ignore it, thinking "It's their money (or  reputation)."This was my question today when I viewed a sign on a business we passed by.It was a sep...


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