The Real Estate Copywriting Blog

Follow me
Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



It pays to pay attention…This morning I uploaded my Thursday newsletter and set it to go out mid-day on Thursday, March 1. At least that’s what I thought I did.Imagine my surprise a few minutes later when I got a reply from a reader. What? How did he get that now?I soon found out.For some reason,...
This week’s mail brought a newsletter with the heading “What is ____ and the ___ group up to?”It was an informative newsletter, telling about recent accomplishments and a bit of news about their local market. But I kept thinking “What’s wrong with this?”Finally, it hit me. The verb was wrong. The...
You’ve heard it before: When writing to prospects, use simple, common words that everyone can understand. If some of your clients are highly educated, they’ll understand what you’re saying. If some are not so well educated, they’ll understand it too. If you aim to impress with your vocabulary, yo...
Want to get your foot firmly in the door with new home builders? Barbara Todaro is the expert in that field, so read this, then follow her for even more money-making ideas.    Open house events at new construction are a traditional way of marketing homes in new communities. When I was actively li...
You may have a list of things you won’t do to market your services, even though you know they work for other people.That might include cold calling, door knocking, or holding open houses. You might also be unwilling to spend hours a day on Facebook and the other social media sites.If I was still ...
Have you ever been reading along, thinking you understand those written words, and all of a sudden come to a screeching halt because it doesn’t make sense?That’s what happens when a writer uses an apostrophe to create a plural. It’s akin to putting a huge red stop sign right in the middle of the ...
Last week marked the final publication of our local newspaper, The Priest River Times. Founded in 1914, its function was to present local news to the community on a weekly basis.It really met its demise a couple of years ago, after it had been purchased by a larger newspaper company and the offic...
The past few weeks have brought a series of “Technical difficulties” that threatened to derail me.First was the problem with GoDaddy – after they admitted it was their fault my site was down, they still didn’t jump quickly to fix it, so I had it moved. (This was not the first time. It was the fin...
Today I took a trip down memory lane - and decided to share it...In September 1985 I became a licensed real estate agent. After being accepted into a local brokerage I had spent several days there looking at listings and chatting while waiting for my new license to arrive in the mail, so I did kn...
Has a poor review got you in a tizzy?It turns out, that poor review may not be a bad thing!Bob Bly's monthly newsletter this morning brought the following news from G2 Crowd, 2018 Benchmark Report: Impact of Reviews on B2B Buyers.Obviously, you're not selling B2B (Business to business) but I expe...

Marte Cliff

Your real estate writer
Do you have a question about real estate copywriting? Just ask!
Spam prevention