The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



From my Thursday newsletter - thanks to a suggestion from a reader... When you’re dealing with other people’s money – especially when it’s a great deal of money – the threat of liability is always there. Sometimes all parties have good intentions and something goes wrong, but once in a while ther...
No, I know they aren’t really hiding. After all, they have their own websites.But they’re not allowing themselves to be found by potential buyers – and certainly not by individuals who may want to relocate to their area.They’re also not asking to be found by those in their community who might wan...
Have you shunned old-school methods of self-promotion in favor of social media and email? Do you think that staying in touch with past clients and your sphere of influence can be accomplished by posting regularly on Facebook or Pinterest?Do you think that having a web site with a search function ...
Dozens of experts are telling us that we need to write at least 1,000 words in a blog post if we want Google to notice us. While a whole lot of us don't like to read them, let alone write them, there's that little nagging thought: "But I should."That's why an agent asked me how to write a 1,000 w...
Are there businesses in your life whose emails, letters, and phone calls make you react with "Not that again?"There are in mine. The two that come to mind first are Consumer Reports and Sirius.We've discontinued subscriptions with both of them, but they won't give up! I get mail or email from Con...
When you’re selling real estate (or providing any other service), you naturally want to do a little better each year. After all, your living expenses do rise each year. Unfortunately, sometimes it doesn’t happen. Sometimes you get stuck. Your income might not go down, but it doesn’t go up, either...
If you’re a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that you’re now an agent.Your first thought might be “My sphere of influence? I don’t have any influence!” I know that’s what I thought the first time I heard it.A...
This morning I read an article in Realty Times that said homes that don't follow the latest trends will be (are) severely discounted in today's marketplace.The article mentioned spa-like bathrooms, oasis-style master bedrooms, and an open, airy concept with plenty of huge windows.According to the...
It all started when I tried to find a particular book on copywriting… I have 5 different book cases and I’m ashamed to say, they haven’t been sorted into any reasonable order. So, I decided I would attempt to do so.In addition to making a good start on putting copywriting books with copywriting b...
In searching for quotes for this week's newsletter, I came across the following, and just had to share.It's a thought to ponder on this fine Monday. “You've come to give me a piece of your mind. You know that phrase is really beautiful. The mind is the most powerful thing in the body. Whatever th...


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