The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



You write a property description for every one of your listings, and when you're writing for MLS you're often limited to what I think are too few words. You’re also confined to one long paragraph, which stinks, but there it is.That means you need to make every one of those words count. After all,...
Yesterday my husband, son, and I went out on the river to do the final break-in hour on our son's new boat. Of course we took the dogs...Chad's dog, Puppy, is used to boats. The two of them go fishing quite often.Katie was another story. Chad had to pick her up and put her in the boat, and once t...
Thanks to Khash Saghafi  for explaining the cause of your last-minute angst.When I was an agent, I too was among those who thought "Haven't they had this long enough?" In recent seminars I have done, I have been blown away that real estate agents never knew about these 3 things when it comes to l...
Real estate agents make all sorts of claims about their listings and about their services. Some of those claims - like saying that  your waterfront listing has the finest beach or the most beautiful view on the lake - are classified as puffery and are largely ignored by the general public. (That'...
 First, consider your personal real estate website as the base of your marketing efforts.Your agent website is the cornerstone - the foundation upon which to build your marketing platform.  It gives you a place to showcase your knowledge, expertise, and professionalism. Done well, it also leads p...
You may be using Facebook and Twitter as a business tool.You're posting your listings, announcing your sales, and sharing information for buyers and sellers. You're also staying in touch with past clients and your sphere of influence.But what about the people who use these sites for recreation?Wh...
Thanks to Smart Zip Analytics for creating a webinar recap filled with ideas you can use.If you're looking for a boost, try one or more of these...   Did you attend our recent webinar with Bob Stewart on ActiveRain? In just under an hour, we covered seven top ways that agents make an indelible im...
Did you know – there are even more kinds of copywriters than kinds of real estate agents.The overall term “copywriter” encompasses a great many specialties, and only some of them are related to making sales.Copywriters create catalog product descriptions, inserts in prescription medications, inst...


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