The Real Estate Copywriting Blog

Follow me
Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



You know that in almost every case, home sellers will net more by hiring an agent.However, those homeowners don’t know that, or they wouldn’t be FSBO’s. So, should your approach be to teach them the error of their ways? Should you work hard to show them the benefits of listing with you?You could,...
While the two terms are usually used interchangeably, and my Prospecting Letters page really contains more farming than prospecting letters, there really is a difference.Think about it.A prospector goes out into the hills, the desert, or the river beds in search of gems, gold, or other precious m...
Summer is nearly here and buyers and sellers are looking for the right agent to help them accomplish their real estate dreams and goals.Will your bio show them that YOU are that agent?Right now would be a good time to take a look and ask yourself if it sets you apart from the dozens of other agen...
Tim Maitski brings us the answer to a question I've wondered about for years: How can agents guarantee to sell a house and promise to buy it if it doesn't sell? It turns out to be easy, if you're a bit on the shady side and willing to use bait and switch.   The Guarantee That Lures Them In Key P...


Your real estate writer
local_phone(208) 448-1479
Contact The Author