Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
Margaret Rome brings us some creative and unusual farming ideas - don't miss this one! Buyers make a list of what they want in a their new home... number of bedrooms, style, location, price range and special features. I talk about the needs of this buyer and announce what they are looking f...
You may be too young to remember that old show, but it was entertaining. The producers staged all sorts of strange situations and then filmed how people reacted. I often wondered if some people said no when asked for permission to air the film.Today, stores and cities have cameras all over the pl...
Want to do something today – right now – that will help build your business?If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note.In fact, you’ll do even better if you write a dozen thank you notes. And if you make it a daily habit, yo...
Your real estate prospecting letters can bring good results, or they can do nothing at all. It all depends upon whether you follow these five rules.1 – Never, ever begin with “I” or “We.” It’s your prospecting letter, but if you want your potential client to read it and respond, it has to be abou...
Yesterday evening, after the rain stopped for a bit, the mosquitoes came out in force.Were these passengers feasting on them before they feasted on Red, or did they just stop there to take a break?
I've said this over and over again, and now Ron and Alexandra are saying it with a short video everyone should be able to understand: Choose a niche and become THE go-to expert. The NUMBER ONE mistake that luxury real estate marketing professionals make is trying to be all things to all people. ...
The first "first impression..."Today in real estate, and in many other professions, your initial “first impression” is either via a prospecting letter or card in the mail, a blog post, or a page on your website.That means your words need to be “right.” They have to sound friendly and conversation...
Jay Markanich shares some information that could save us all from a lot of grief. I had no idea about this... This is a head's up - beware the cheap LED light fixture! We have a 20 year old house, which we built. It was time to upgrade the fluorescent kitchen light fixture. I wanted LED. Loo...
How the heck can you keep up? Between serving clients who want to find a home or get moved while the kids are out of school, to monitoring your own children’s summer activities, to entertaining out of town guests, to trying to maintain your own home and find a smidgen of “you” time, it can be hec...