The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.

ARCHIVED BLOG POSTS

2018 

Most here are too aware of Internet and phone scams to ever give such information to a caller, but if you know a senior who might be taken in by such a call, please do warn them! There is a new Social Security scam in the news, and you should definitely know about it. The Acting Inspector General...
09/27/2018
Do you dream about your work?I do, and one morning I woke up dreaming that I was writing a blog post about potatoes. Since potatoes have nothing to do with real estate (unless you're selling farmland that produces potatoes), I suppose it was due to a conversation I’d had the previous evening rega...
09/20/2018
Do you remember Rule #1 in writing real estate marketing copy? I seem to harp about it every now and then. But – since it still appears to be the #1 most frequently broken rule, it seems like a good time for a reminder. Maybe there's another rule that tops the list – like keeping the copy tight o...
09/15/2018
Switching brokerages – or opening your own – is a lot of work. Your information needs to be updated with the real estate commission, MLS, your E&O provider, and on and on. At the same time: You have to have new business cards and other marketing materials printed. You have to update the pages on ...
09/01/2018
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Marte Cliff

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