The Real Estate Copywriting Blog

Follow me
Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



Our spoken language and our written language are not exactly the same thing. When we talk, most of us say things that would make our English teachers cringe. We are not “proper.” We even speak in incomplete sentences now and then.But unless we’re prone to delivering long monologues, we’re usually...
How long has it been since you looked at your agent bio? If it’s been more than a few months, it’s time to look again, because things change. Have you added a new niche? Have you earned a new designation? Have you won an award? Just as important – have your looks changed since the last time you u...
In the last few weeks I've noticed a couple of agents mentioning this problem, but hadn't experienced it.Now I have.I just wrote a post, uploaded a photo and hit the publish button - and the whole darn thing vanished!Well - no more time to do over right now. Maybe tonight. Thank goodness I always...
What a week this has been! Most days I can get here to comment at least once or twice, even if I don't have time to write, but this week even that has been rare.It all started last Saturday, when I realized my website was down. Calls to GoDaddy assured me that it was all my fault,...
This Zig Ziglar wisdom comes to us courtesy of Bob Bly. His Friday morning email said:"The most important part of the sales process is the salesperson."He went on to give this quote from Zig Ziglar:  "... the prospect might buy you and still not buy theproduct, but he won't buy the product unless...
How to succeed: Don't just say you're the expert, choose a niche and BECOME the expert. Keep adding to your store of knowledge every day, because if you're not growing, you're going backwards.    "There is going to come a time,  when there is a right eye doctor and a left eye doctor....things hav...
Last night I was reminded once again that I MUST take time to review the items in my junk folder before deleting it.Several months ago I found an inquiry from a new client in that folder – and wondered how many I had missed. So – for a long while I made it a habit to check before deleting.Not see...
When, after 100 years in print, our local weekly newspaper was purchased by a larger newspaper and its headquarters moved out of town, we let our subscription expire. Aside from the “Looking Back” column, which I loved, most of the news had nothing to do with Priest River.The local editor, who wa...


Your real estate writer
local_phone(208) 448-1479
Contact The Author