The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



When you answer an inquiry about one of your listings, how do you know who the caller really is?You don’t. That caller could be a potential seller, wanting to see how you handle inquiries.He or she could be another agent, wanting to see if they can learn anything you might tell a potential buyer,...
Agents who want to succeed must start working on their education the minute they walk away from that last real estate class - and never, never stop. Becoming a real estate agent in Ohio is relatively easy.  Take four courses, pass a state test, get hired by a broker and you're legally authorized ...
When you write to a specific prospect, or even send a mass mailing, you will hopefully invite them to visit your website. You might also invite them to visit you here on Active Rain or to connect with you on Facebook, Twitter, LinkedIn, etc.By inviting them to read your blog posts, you’re hoping ...
Do you know what makes you stand out from all the other agents in your market? Do you know what makes you the best choice for prospects in your niche or geographic territory?Quite often, when I speak with agents who need me to write an agent bio for them, they can’t answer those questions. In fac...
In your efforts to promote your real estate services, do you attend HOA meetings, Chamber of Commerce meetings, and meetings of the Planning & Zoning Commission and the City Council? I believe you should, for three good reasons: You'll be seen by the community leaders. You'll actually KNOW what's...
There's nothing glaringly wrong; you think you understand what the writer was saying; but somehow what you just read - or wrote - seems "off." There's something wrong with it, but what?Sometimes the problem is “parallel construction,” or rather lack of it. What does parallel construction mean? It...
Are you networking – talking to as many people as possible when you attend social events, handing out your cards, and taking names? Then are you following up with an email or a call?   Those are positive activities, but only if you’re “Networking in Reverse.” What is Networking in Reverse? It’s ...
Last week a new agent contacted me to have her agent bio written. Naturally, we also talked about building a business in real estate and what she can do to jump-start her new career.When I mentioned contacting her sphere of influence, she laughed and told me she didn’t have one. I had to laugh to...
How can you make your real estate marketing copy the best that it can be?Different methods work for different people, but here’s one that has worked for me – and may work for you as well.The first thing to remember is that in most cases, good real estate copy demands an investment of time, as wel...


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