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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



How long does it take to hit reply and type “Got it?”I’m feeling slightly annoyed by what feels to me like rudeness – and I’m wondering why it is so common.Here’s the story: Sometimes people purchase my letter sets and have trouble opening the zip file. Sometimes they open the file on their phone...
Kat Palmiotti shared this post on Thanksgiving - and it carries a message that can help us create a better world each and every day. Thank you Kat. This post is being written as part of Debbie Reynolds' "Thanksgiving Challenge - Post What You Are Thankful For". This is my tenth post, and in this...
If you go to work for a broker who has a marketing department, or if you buy into a software program that supplies you with prospecting letters, you may be all set. It could be that all you’ll need to do is choose the letters you want and get going.But – before you assume that those letters will ...
Today we went to Coeur d’Alene to do a little Christmas shopping before the roads get slick and we just want to stay home.Riding along looking at all the new stores and thinking about how that city has grown over the past several years, I noticed two signs that made me wonder.One was Grabba Green...
Since the advent of the Internet, email, and texting, communication has become more and more informal. Many people no longer address each other by Mr., Mrs., Miss, Ms, or even Doctor.That’s probably fine – but it depends upon the person you’re addressing.I think of my Mom – and how steaming mad s...
If you send prospecting letters…Do you use postal mail or email?This week a real estate agent who had purchased some of my real estate prospecting letters called to ask whether she should send them by postal mail or email.I told her that I hadn’t heard from any agents who had done a split test on...
Denise offers 5 innovative ways to arrive at a valid listing price when there are "no comps." I think agents should print this list and refer to it every time they run into one of these difficult-to-price listings. Pricing in the Land of "No Comps" Agents already list confidence in pricing as one...
 If you stop and think about how many people become licensed and then wash out after short time, the numbers are pretty amazing.Tom Ferry says he’s quoting NAR when he says 87% fail in the first 5 years. Here in our small town, I’ve lost count of the number who started and stopped within just a y...


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