The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2018
9
Comments
December 31 - the last day to spend or give money that will result in a deduction on your 2018 Income Taxes. We may all feel "spent out" from Christmas, but depending on what you'll save, it might be worth it to invest a bit in business expenses today. If nothing else, it's a good day to pay thos...
12/31/2018
36
Comments
What if we suddenly had no Internet?I’ve been thinking about that a lot lately, because my Hughes Net service has been unreliable all month – and worse since the kids are out of school.Some days the connection times out before I can get or send email or connect with websites. When I do get somewh...
12/30/2018
5
Comments
Mike Cooper brings us a winning idea for the kind of advertising you just can't buy - an endorsement from your local newspaper, recognizing you as "the" expert. When I owned a brokerage I found many ways to get in the newspaper - from market reports, to articles about the local market, to promoti...
12/30/2018
15
Comments
"Christmas waves a magic wand over this world, and behold, everything is softer and more beautiful."Norman Vincent Peale~~"One of the most glorious messes in the world is the mess created in the living room on Christmas Day. Don't clean it up too quickly."Andy Rooney (I've always loved his wisdom...
12/24/2018
9
Comments
Do YOU know all of these "naughty or nice" words?I guessed 10 right from 14. See how you do: https://www.merriam-webster.com/word-games/vices-and-virtues?utm_campaign=newsletter&utm_medium=email&utm_source=wotd&utm_content=weeklychallenge%5BNaughty+or+Nice+Quiz%5D
12/22/2018
Is it just me, or are other people also going crazy trying to deal with the latest Wordpress update? I wrote a post a couple of days ago, then went to the site today and decided that I must have dreamed it. So I wrote it all over again. Later, I looked at the dashboard and found two of that post,...
12/17/2018
41
Comments
Will January be a productive month for you, or will you spend your time trying to re-start your real estate business?Unless you already have your pipeline filled with referral clients or from ongoing prospecting efforts, it will all depend upon what you do over the next couple of weeks.Right now,...
12/16/2018
What do you need for your business in 2019? Is it new tools – such as a camera, a new cell phone, or a new laptop? Is it new marketing materials – such as prospecting letters, postcards, yard signs, or business cards? Is it a new bio, new buyer and seller pages, or community pages for your websit...
12/15/2018
60
Comments
Several months ago a friend started forwarding me emails from Merriam Webster when there was a particularly interesting “Word of the Day.” After a while, I opted in to get those daily messages myself, and I learned something interesting: There are some words that I recognize and “know” what they ...
12/09/2018
67
Comments
Can a part-time real estate agent succeed? As you know, there’s controversy over part-time real estate agents, and I’m sure you have an opinion. You may be one yourself, you may know one you enjoy working with, you may partner with one, or you may be one who thinks they should be banned. Whatever...
12/08/2018
Rainmaker
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Marte Cliff
Your real estate writer