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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



This is Valentine’s month, so thoughts of love have been in the air. All the candy and flowers speak of romantic love, but as most of us know, there are many more varieties of love.I love my husband and sons, my dogs, my friends, and… the smell of new mown hay, huckleberries, and a nice nap in th...
If you’re like most top agents, your marketing materials probably don’t tell prospective clients that you will provide what they want most.Why? Because what your buyers and sellers want most is something you give them without thinking it’s a big deal. It’s not special; it’s merely the way you do ...
Early last month I sent a very small invoice to one of my regular customers in Florida. She wrote the check and then forgot to send it, so on February 2 she stopped at Fed Ex and paid for two day shipping. Then she sent the tracking number and said I should expect the check on Tuesday. That would...
Often when I speak with real estate agents prior to writing their real estate bios I learn that they really don’t know what makes them stand out from their competitors. Those agents don’t realize that the dozens of little things that go into the quality of service they give are what makes them sp...
For the last few weeks my husband has been nagging me – indirectly. Almost every time he gave Katie a good scratching he’d say “You really need a bath Katie. Your hair is starting to feel greasy.”I knew that. She did need a bath, but…Finally on Saturday night after dinner I sat down and thought a...
Some people ask to connect on LinkedIn, you check to see who they are, say OK, and that’s the last you hear from them.Others write back with a marketing message.I won’t knock that because I haven’t tried it. There might be a good way to go about it, and it might lead to new clients. I don’t know....
Continuity marketing, also known as drip marketing, is simply the practice of keeping a steady flow of marketing messages going to the same people over and over.You use it with postal mail when farming a geographic territory or when prospecting to a specific set of buyers or sellers.You use it wi...

Marte Cliff

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