Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
Many agents don’t bother with trying to list FSBO’s. They’re convinced that it’s a waste of time because those people have already decided they can sell without an agent. In addition, “they probably want too much for the house.”I’ll agree that there are some FSBO’s you won’t budge, and some who w...
How many times have you gotten up in the morning with a long list of “must do” tasks for the day? How many times has that made you less than enthusiastic about getting busy and getting to work?When you start in that frame of mind, you might slog through those tasks and accomplish a lot before the...
Your "about me" page – also known as your profile, or agent bio, is supposed to be about you. It's the only page on your entire website that should be about you.This is where you can brag a little about your expertise, tell what you have to offer, and share some insight into who you are when you'...
I have been SO absent lately - finding time only to come and comment on a post or two all this week. I've been busy, but what really messed me up was when my laptop crashed on Sunday. Trying to connect through web mail on my old computer has been a trial.Hopefully the laptop will be repaired and ...
These home buyers were extremely fortunate that Jay and Mighty Mo, his trusty thermal imaging camera, were on the job. If not for him, they'd have been stuck with the huge bill to remedy the situation.People should remember that just because it's new construction doesn't mean all is well. What ha...
The photo below looks as if my son's dog, Puppy, is just being friendly to a neighbor who came by the shop to visit this evening. The truth is... David is sitting in "Puppy's chair" and he wants him to get the heck out!
Here in the U.S. its National Grammar Day. Some people will say “So what? Who needs it?”But of course we all do need it. Grammar is not just a set of rules that many choose to ignore, it’s a system by which we can understand each other. Words, and the manner in which we arrange those words, allow...
You’ve got a territory – or you’ve been working on developing a territory – but now there’s another agent or two moving in on you. They’re marketing to “your” homeowners.What should you do? The first impulse might be to “go political” and tear down the competition – but that would not be wise.Yea...
Last week my son got a letter informing him that two credits had been issued to his account. That's nice, but what account? He'd never heard of this company before, let alone set up an account with them. The letter went on to say that the credits would be expiring soon and said "I implore you to ...