Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
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Several weeks ago I had a chat with an attorney who talked about problems that can come up because not all liens against a house show up on a title report.Your clients may not have the equity they think they have in their homes.She mentioned three trouble areas: The deferred balance on a Loan Mod...
Never Hit “Send” Without ProofreadingOne day my mail brought a promotion for an exclusive training class for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business.The whole message was “formulatic.” It had the scarcity – onl...
Among the cringe-worthy grammar errors we see every day, the misuse of “advise” ranks right up there with the misuse of “myself.”I’m seeing it more and more often, both here on Active Rain and in other articles, posts, and comments around the Internet. And every time it does make me cringe.It no ...
That stinks, but instead of going into a blue funk, use it to your advantage.Send “Just Listed” cards. Tell your current prospects and others in your territory that there is a new listing, and why that’s good news for them if they’ve been thinking of selling. (Of course you must not pretend that ...
You need to market your services – have you chosen your audience?Today, informed buyers and sellers are choosy. They don’t want just any agent – they want one who knows how to help them in their specific quest to buy or sell.And not every buyer and seller is the same. A first time buyer has diffe...
An email I had tucked away in my files cited “7 Scientifically Based Copywriting Tips.” The writer said to be wary of selling “savings” and to instead sell “time.”Are either of those what you sell when you’re marketing your services? I think so, and I think they’re both important to your potentia...
If the commission is split 50/50 is that fair? Or - does the listing agent or selling agent deserve a greater share? Do you watch Bob Massi – the Property Man? I saw an episode in which he and a Scottsdale, Arizona agent were discussing real estate commissions.They were promoting the idea of a fl...
From this morning's email: An exercise to do each day in April. (Or maybe for the rest of the year.)Each morning, ask yourself: "What if 2019 turns out to be the best year of my life so far?"