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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



This is good information to know about Manhattan - and could/should provide inspiration for dog loving agents looking for a buyer niche. How about learning all the places where dogs can live in YOUR town, along with the locations of dog parks, doggie day-care, groomers, veterinarians, etc. - then...
Every morning there’s an email from Realty Times in my in-box. Most days I read the titles, then delete it. Once in a while, however, a title catches my attention, and today was one of those days. The title seemed so goofy that I had to check it out. It was: Understanding Customized Shirts as an ...
Want to sharpen your writing skills and make your emails, letters, and blog posts more compelling? Then check this out... WORDS TO USE INSTEAD OF "VERY" I use "VERY" all the time... and maybe only half of column #2...Do you? Here is a short list.... But I found out - at list 147 words can be used...
You may have seen me mention that I appreciate our local grocery store. From the manager down to the box boys, the employees are friendly, cheerful, and helpful.The other day my husband was in a line where a checker was training a new employee. She was showing him what to do when someone had 3 of...
You know how blog post comments make you think…This morning Faye Schubert left a comment on one of my posts that made me curious. She said she’d been noticing read time given in conjunction with article titles. I’ve noticed that too. Her comment got me started wondering how many words per minute ...
If only real estate schools would tell people BEFORE enrollment: Real estate is NOT an instant gratification career. It takes time and patience to build a business. It also requires a bit of expenditure on marketing. No one should start who needs a paycheck within 30 days.   Most real estate agen...
When you take the time to write a blog post, a web page, a prospecting letter, or even an email, you want someone to read it. Correct?In that case, there’s something you must do.I’m not talking about creating a catchy headline or title, addressing people by the correct name, spelling correctly, o...
Today I made a quick trip into town to "have my bones re-arranged." (I love our chiropractor!) As long as I was out, I decided to stop at O'Riley's - the auto parts store that usually carries the nitrile gloves I use for gardening. I walked in and saw one employee talking with a customer and the ...
Have you wondered why you should go to the effort or expense of having a real estate agent bio?Many do doubt the value of a bio – and so they don’t bother. If you check the “about” tab on their websites, all you’ll find is a name, perhaps their real estate license number, and a phone number.On ot...
This message from my morning email makes the case for thinking before you write – and for proofreading after you do.This is an invitation to a grand opening. I’m not exactly sure what visitors would find if they attended, because the picture was too small to read most of the print.“We would like ...

Marte Cliff

Your real estate writer
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