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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



Some say you should never turn down real estate clients, but I disagree. The wrong clients can do you harm.The wrong clients can eat up your time, preventing you from working with clients who are right for you. They can also cause you mental and emotional stress, which further impedes your produc...
Professionalism between real estate agents.You probably hear a lot about the importance of conducting yourself professionally with clients, but professional behavior with other agents is equally important.It can mean the difference between your listings being shown first or not until all other po...
 This evening at about 5:30 a few of our neighbors were out at our shop, visiting and enjoying a brew. All of a sudden we heard a horn honking so I went to see who it was and why they were honking. It was another neighbor - one who lives a couple of miles up the mountain. He was waving his arms a...
Do you sell real estate in or around a small town? If so, would you be willing to talk with me about it? I'm thinking of developing a new website with resources/advice for agents who work in small towns, and I'd like to update my knowledge on the subject.My agency was in a small town (approximate...
Chances are, you either suffer from sunk cost fallacy right now, or you have at some time. What the heck is it? Sunk cost fallacy is a debilitating condition that causes you to throw good money after bad.You know you have it when you…Keep advertising a listing owned by people who: • Refuse to cle...
Going through old emails, I found a poem a friend sent me last year.   It seemed worth sharing...   Just this morning, as I was about to leave the rest room at our local grocery store, a woman started to come in the door. She just stood there, looking confused. Finally she pulled her sunglasses ...

Marte Cliff

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