Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
The following was in my email a few days ago, and I've been thinking about it ever since.Gratitude ReminderGratitude eliminates fear, worry, grief, and depression, and brings happiness, kindness, compassion, understanding, and peace of mind.If gratitude was a mandatory subject in schools we would...
Whether you’re dealing with prospects, clients, service providers, or friends, the way to maintain a good relationship is to do whatever you’ve said you’ll do, AND to respond when appropriate. For instance, it’s a good idea to respond as quickly as possible when they’ve called or written with a q...
If you read many of my posts and/or comments, you know I believe in prospecting – by both email and direct mail.You may also know that to receive any kind of prospecting letter in our community is a rare occurrence. That said, I always read the ones that do arrive.This week I got a doozie.I will ...
It’s best not to make unwarranted assumptions about what is going on in their heads. This morning’s email brought a prime example. The first line said: “NOTE: the "early bird rollback" 50% off special ends tomorrow night. Details at the bottom of this email. But first, a quick story. :-) “Then h...