Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
Yes, we need to stay in touch with the people on our lists. Past clients need to hear from us often enough to think of us when they need our services again. Future clients (prospects) need to be reminded that we’re here, ready to help them. But how often is often enough, and how often is too ofte...
It sounds so easy when a broker tells you to get a start by reaching out to your family network. In other words, by listing property for friends and family. It sounds easy – but that doesn’t mean it IS easy.Some will list with you just because they care about you and want you to do well.Others ha...
Your website, with its unlimited potential to let you showcase your services and promote your community, is (or should be) the hub of your marketing efforts.That being the case, everything else you do should invite people to visit you there. So why do so few agents include their URL in their emai...
I have a friend I value – and yet we’ve drifted apart over the past few years. When we were doing animal rescue together, we saw each other or talked almost every day. But you know how life changes.We both moved away from animal rescue when the politics got to be too much to stand. We still went ...
A conversation last night with a neighbor reminded me that agents need to send their home buyers a reminder at the first of the year. We were discussing property taxes - how insanely much people pay in some communities compared to what we pay here. She said "Our property taxes sure went down when...