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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



If you've read Dr. Seuss, you know there's a lot to be learned from his books - and not just for children. One of my favorites is "Did I Ever Tell You How Lucky You Are?" It's good to think about that now and then. But today I'm thinking of a whole different topic - what we can learn from Dr. Seu...
It happened again last week… a gentleman called and left a message asking me to return his call. But I didn’t, and I never will.Why? Because I can’t determine what his phone number is.I think I got the first few numbers, but the last couple were garbled. In addition, my telephone either didn’t ca...
You’ve no doubt been reminded now and then about the power of sending hand-written thank you notes.Hardly anyone sends hand-written notes of any kind, so your thank you notes stand out in the postal mail. They’re so rare that back when I had a real estate agency, I even got thank you notes for my...
This morning I started looking back through quotes I’ve collected, and I found this bit of wisdom:"90% of marketing doesn’t work because it doesn’t get done." Neil Bradman It reminded me of someone I worked with once upon a time. He came into the office and found me typing prospecting letters. (Y...
 For many, both real estate sales people and their clients, English is a second (or 3rd or 4th) language. I have great admiration for those who can master it and communicate clearly. Judging by how many who were born in the U.S. can’t manage it, it’s truly an outstanding accomplishment.These folk...