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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



Do you have lead capture forms on your website? If so, how quickly do you respond?Hopefully, you can’t always respond immediately. If you could, it would mean you didn’t have any clients who need your attention. But unless you’re ill or injured, you can respond within a few hours, or at least wit...
When people haven’t met you or witnessed your actions, they WILL judge you by your words.I know I harp about this a lot, and on March 31, I devoted my whole Thursday post to reminding agents to work on their websites.This week I was reminded once again that words on a website do matter.It’s prima...
My thanks to Beth and Richard Witt for sharing some good fun... Whoever decided a Liquor Store is more essential than a Hair Salon is obviously a bald headed Alcoholic. You come from dust and you will return to dust. That's why I don't dust. It could be someone I know. Go to Heaven for the climat...
There’s plenty to worry about right now. Will you get sick? Will someone you love get sick? Will the economy collapse? What if you can’t sell any houses this year? How will you pay your bills? Will we become a police state? Is the Constitution a goner? And on top of that there are the other worri...
This morning I read a lengthy article (not on AR) by someone who is billed as a trainer and marketing expert, among other things. I began reading thinking I could pick up some good tips to share with my newsletter subscribers.Instead, I hoped that no new, inexperienced agents read it.Perhaps this...
I just read a LinkedIn post saying that it would be wrong for the news media to share any good news right now. The writer said that this is no different than 911 and other disasters – and that when people are suffering it’s insensitive and awful to share good news.I don’t agree. It would be insen...
If you load messages into your autoresponder to go out at intervals after someone opts in – good for you!You’re saving yourself a lot of time while staying in touch with buyers and sellers who are out there – but perhaps not quite ready to act. When you keep sending helpful information, you’re ce...
An Australian marketer named Graham McGregor writes a daily email – all about marketing, of course. Yesterday he wrote that he’d gotten feedback from one subscriber who unsubscribed because he’s still writing about making sales – and advising people on how to make money.That subscriber believed h...

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