Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
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The local freebie ad paper came out a few days ago with the usual pages of real estate ads.Some of the agent promo ads with photos caught my eye.The first was a glamour shot of a young woman dressed for perhaps a night out on the town. From the low-cut nature of the top, I wondered what she was s...
When you proofread what you’ve written, you’re probably looking for mis-used or misspelled words, extra words, and typos. But don’t stop there…Your purpose in proofreading is to remove all the “stop signs” that make readers think about your words, rather than your meaning.Misplaced modifiers are ...
As you may or may not know, I offer a service that provides a weekly blog post for agents who need to keep the blog on their website "alive" but don't have (or take) the time to consistently write something themselves.Earlier today I wrote this Sunday's post, and I read and re-read it before clic...
Whatever you’ve written and sent out into the world will reflect on YOU, not the imaginary person inside your computer. Therefore, it’s a wise idea to proofread carefully, and to check up on both auto-correct and spell check. Sometimes these tools make corrections or alert you to something that r...