farming your territory: Did a competitor just list a house in “your” territory?
- 04/16/19 02:21 PM
That stinks, but instead of going into a blue funk, use it to your advantage. Send “Just Listed” cards. Tell your current prospects and others in your territory that there is a new listing, and why that’s good news for them if they’ve been thinking of selling. (Of course you must not pretend that it’s your listing. You're sending information, not making claims.) Point out the benefits... Explain how having another house for sale in the neighborhood will create more traffic and more interest in the neighborhood. The people who view that home might love the neighborhood, but think that house isn’t quite
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