grammar in marketing messages: Does proper use of apostrophes confuse you?
- 08/25/15 03:03 AM
If you're confused over the proper use of apostrophes, you're not alone.
In a recent questionnaire, I asked my newsletter readers if there were some topics they'd like me to cover. One reader said "Grammar! And please start with the use of apostrophes."
Since the explanation is a bit long for the newsletter, I added a simple answer with a link to this post…
How to use apostrophes
Apostrophes have two functions. One is to stand in for letters that are missing. In the most common use, they form a contraction - such as turning can and not into can't or will and not into … (97 comments)
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grammar in marketing messages: Do your marketing efforts have an effect or an affect?
- 08/01/15 02:16 PM
Kathy Streib told me that the words "affect" and "effect" give her trouble, so she generally uses "impact" rather than choose one or the other.
Since I had at one time thought I knew the rule - but then found some exceptions that confused the issue, I decided to go look it up and give myself a refresher course.
I did – and now I'll share.
First – normal use:
Effect is a noun:
"Your marketing efforts will have a decided effect on your success."
Affect is a verb:
"The kind of marketing you do will affect the outcome."
In both of those cases, "impact" would … (22 comments)
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grammar in marketing messages: Real Estate Marketing - Those Darned Grammar Goofs
- 05/21/14 02:31 AM
The grammar you use in real estate marketing does matter.
I know - some agents tell me that it doesn't - as long as you get the message across. And therein lies the problem.
When you use the wrong word, only some people will get the message. For others it will be as if you placed a huge STOP sign right in the middle of it.
Why? Because the meaning changes. The people who know the difference will think "Huh?? What's she trying to say here?"
Two of the seemingly smallest word pairs that make the greatest difference in meaning when … (16 comments)
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If you're confused over the proper use of apostrophes, you're not alone. 
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