home sellers: Do you ever think about what you're Really selling? - 03/02/08 05:04 PM
Maybe you think you're selling houses, but that's not really it.
For a few buyers and sellers it is - For instance if your seller is a mortgage company or a home builder - and if your buyer is a business person looking for a house to flip, or a landlord looking for a house to use as a rental.  
But most of the time, depending upon your niche, you're selling structures that house families. There's more to them than just "A house."
That's one reason some find it so difficult to understand when their home won't bring the highest price in … (2 comments)

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