marketing to past clients: Best Business Practices - Hang on to Those Past Clients!
- 09/14/11 07:11 AM
One thing I wish my first broker had taught me - "Hang on to those past clients!"
She didn't, and not because she forgot to say it. She didn't do it herself.
It was as if she thought that once a person purchased or sold a home or land, that was it. They weren't going to do it again. And I don't know if the idea of referrals ever crossed her mind. If so, she never mentioned it.
It took me years to learn that one, and even then I didn't learn it well enough.
When I … (15 comments)
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marketing to past clients: What I Wish My First Broker Had Taught Me
- 09/10/09 10:59 AM
When I look back to my first broker, and the few who came after, I realize one important thing: None of them were marketers.
They knew to put an ad in the local newspaper, they knew to post a photo on the bulletin board, and they knew to suggest other properties if someone called on an ad and the property didn't suit them. My very first broker even knew that an ad should "put the reader in the house."
But that was it.
From there I had to learn it all by trial and error. There was no Active Rain filled … (10 comments)
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One thing I wish my first broker had taught me - "Hang on to those past clients!" 
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