overuse of i in copy: Those darned "I's" just keep popping up where they don't belong! - 01/09/12 11:57 AM
Those darned "I's" just keep popping up where they don't belong!
A few days ago I wrote about the over-use of "I's" in agent bios. Yes, the bio is "about you" but when 27 sentences out of 30 begin with the word "I" it makes for some "turn-off" reading for site visitors. Nobody wants an overdose of "I" from anyone.
For writers, this is not surprising news...
Way back in the dark ages, the most informative class I took in 4 years of college was about business writing. The two most important concepts taught in that class were:
 
Never, ever … (7 comments)

 
Marte Cliff, Your real estate writer (Marte Cliff Copywriting)

Marte Cliff

Your real estate writer

Priest River, ID

More about me…

Marte Cliff Copywriting

Address: 1794 Blue Lake Road, Priest River, ID, 83856

Office: (208) 448-1479



Listings

Links

Archives

RSS 2.0 Feed for this blog