punctuation in copy: Another Trick for Better Writing - 01/12/12 05:53 PM
Proper Grammar isn't THAT critical in marketing copy, but... Readability is.
By now you know that following instructions from your high school English teacher will cause you to write dry, dull, uninspiring copy. Being "too proper" just makes your words sound stiff.
At the same time, being too casual makes you sound a little demented. And I HAVE seen it done. In fact, I've received emails with a subject line that went something like: "YO! Man! You Gotta Dig This!"
Uh - no, I don't gotta.
Many of us here have written about using the wrong word. Like … (9 comments)

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