punctuation in copy: Another Trick for Better Writing - 01/12/12 05:53 PM
Proper Grammar isn't THAT critical in marketing copy, but... Readability is.
By now you know that following instructions from your high school English teacher will cause you to write dry, dull, uninspiring copy. Being "too proper" just makes your words sound stiff.
At the same time, being too casual makes you sound a little demented. And I HAVE seen it done. In fact, I've received emails with a subject line that went something like: "YO! Man! You Gotta Dig This!"
Uh - no, I don't gotta.
Many of us here have written about using the wrong word. Like … (9 comments)

 
Marte Cliff, Your real estate writer (Marte Cliff Copywriting) Rainmaker large

Marte Cliff

Your real estate writer

Priest River, ID

More about me…

Marte Cliff Copywriting

Address: 1794 Blue Lake Road, Priest River, ID, 83856

Office: (208) 448-1479

Email Me



Listings

Links

Archives

RSS 2.0 Feed for this blog