real estate grammar: 147 WORDS TO USE INSTEAD OF "VERY". - 07/23/19 08:38 PM
Want to sharpen your writing skills and make your emails, letters, and blog posts more compelling?
Then check this out...
I use "VERY" all the time... and maybe only half of column #2...Do you?
Here is a short list.... But I found out - at list 147 words can be used instead.

Three Telling Quotes About ‘Very’ “Substitute ‘damn’ every time you’re inclined to write ‘very;’ your editor will delete it and the writing will be just as it should be. ~Mark Twain “‘Very’ is the most useless word in the English language and … (8 comments)

real estate grammar: Do you use contronyms? Hint: the answer is yes. - 06/21/19 02:02 PM
Are you now asking what the heck is a contronym? When I read the word this morning on I sure didn’t know.
It turns out, a contronym is “a word with a homonym (another word with the same spelling but different meaning) that is also an antonym (words with opposite meanings)”
For example, to dust can mean to remove the dust from your home, or to sprinkle powdered sugar over your cake. If something is finished, it could be completed or destroyed. If you’re bound, it could mean you’re heading to a destination, or you’ve been restrained from movement. You … (32 comments)

real estate grammar: Watch where you put those modifiers! - 06/15/19 02:17 PM
Why do you write blog posts, letters, and emails? To communicate your thoughts, of course!
In order to communicate well in writing, the goal is to have your thoughts flow effortlessly from your mind, through your fingers, out to your copy, and from there to your reader’s brains, where they will be clearly understood.
That’s why I nag a lot about using the correct words and spelling. When there’s an incorrect word, it causes the reader to stop and look twice, so you’ve lost that flow.
All of a sudden, they’re looking at the words instead of absorbing the thoughts behind those words.
Misplaced … (36 comments)

real estate grammar: Grammar Alert! Advise is not a noun. - 04/22/19 10:49 AM
Among the cringe-worthy grammar errors we see every day, the misuse of “advise” ranks right up there with the misuse of “myself.”
I’m seeing it more and more often, both here on Active Rain and in other articles, posts, and comments around the Internet. And every time it does make me cringe.It no doubt makes some clients and prospects cringe as well - which is why I bring it up every few months.
It’s used incorrectly in “Thank you for the advise,” or “Would you please give me some advise on how to…” In an AR comment it might say “I appreciate … (17 comments)

real estate grammar: It’s National Grammar Day! - 03/04/19 12:40 PM
Here in the U.S. its National Grammar Day.
Some people will say “So what? Who needs it?”
But of course we all do need it. Grammar is not just a set of rules that many choose to ignore, it’s a system by which we can understand each other. Words, and the manner in which we arrange those words, allow us to communicate clearly.
If you think your grammar needs a bit of help, check out my many, many posts on the subject.
About those words…
According to Global Language Monitor, there are more than a million words in the English language. I don’t know if … (25 comments)

real estate grammar: Words that make me say "Ouch!" - 01/10/19 02:42 PM
Sometimes a word in a sentence just jumps out, hits you, and makes you think "Ouch!"
Such was a word in an email I received not long ago. It was a forward from a friend, and it had a fine message. The trouble was in the introduction.
It said "This bares repeating." Ouch!! 
The "ouch" problem is getting worse day by day - probably due to the number of people who are now using voice recognition software to do their typing.
Granted, some of these errors are due to wrong word choices, but others are either the right sound but wrong spelling or a … (19 comments)

real estate grammar: Why word choice and grammar really do matter - 07/13/18 09:28 PM
When you write to a friend or family member, you might be able to get away with not being correct. After all, if they love you, they’ll figure out what you meant and forgive you for confusing them. Or, they might call and say “What the heck were you trying to say?”
When you write to a client or a would-be client, it’s a different story.
Your words need to mean what they say – just as you mean what you say when you speak to them in person.
I think the whole point of writing is to communicate. Don't you agree?
When you use … (39 comments)

real estate grammar: Ouch! Watch out for verb tenses - 02/25/18 12:38 PM
This week’s mail brought a newsletter with the heading “What is ____ and the ___ group up to?”
It was an informative newsletter, telling about recent accomplishments and a bit of news about their local market. But I kept thinking “What’s wrong with this?”
Finally, it hit me. The verb was wrong. The “is” should have been an “are.”
I have no idea why it didn’t jump out at me the first time I read it, but it didn’t. It just left me with an uneasy feeling that something was “off.”
Had the writer said “What is they up to” I’m sure I’d have noticed … (5 comments)

real estate grammar: Why English Majors and Journalists Have Trouble Writing Marketing Copy - 01/28/18 04:06 PM
Our spoken language and our written language are not exactly the same thing. When we talk, most of us say things that would make our English teachers cringe. We are not “proper.” We even speak in incomplete sentences now and then.
But unless we’re prone to delivering long monologues, we’re usually interesting – not dry and dull. One reason is that most of the time we speak in active voice, rather than passive. We’re more likely to say “Jane, Sue, and I all had fun” than “Fun was had by all.”
I’m not suggesting that you should throw out all the rules of … (30 comments)

real estate grammar: Avoid these message-destroying mistakes - 12/21/17 09:34 AM
When you take the time to write – whether it’s a blog post, a web page, a prospecting letter, or a simple email to a client – you want people to read and understand your message.
Most copywriting gurus will tell you that the purpose of the headline is to get people to read the first sentence. The purpose of the first sentence is to get them to read the second one, and on and on.
In reality, that first sentence might not matter at all.
The first thing your prospective reader will notice after clicking the subject line or being enticed by the … (36 comments)

real estate grammar: What (who?) is the subject of this sentence? - 11/29/17 10:31 AM
Yesterday’s email brought a prime example of confused communication. I know what it meant, but because two words were missing, that’s not what it said.
Here’s the headline: When Elected Governor, Healthcare Costs Can & Will Be Lowered
The phrase “when elected governor” has nothing to hang on except healthcare costs – and I’m almost positive that healthcare costs are NOT going to be elected governor. Had he included the words “I am” after when, the whole thing would have made sense.
This message made me think he’s someone who doesn’t pay attention to details. Someone else probably wrote it, but doesn’t he approve … (3 comments)

real estate grammar: Please excuse me for repeating this… - 11/02/17 10:59 AM
Please excuse me for repeating this… But I can’t seem to control my fingers.
Lately I’ve noticed again that a good number of real estate agents (and others) don’t know how to form plurals.
All it takes is an “s” or perhaps an “es,” but more and more I’m seeing apostrophes used. As in: “Twelve potential buyer’s responded to my Facebook ad.” Or - "We toured six home's on Saturday."
On the other hand, in some cases I’m seeing the lack of an apostrophe when the writer intended to convey possession. For example: “Your homes marketing.”
Does this matter at all?
Some say no. I … (52 comments)

real estate grammar: How to stage your paragraphs for greatest appeal - 08/17/17 11:24 AM
How many times have you clicked on an interesting title, taken one look at the post, and left?
It happens to me every now and then. If I see a wall of words, I leave. Even though I KNOW there might be interesting information there, I won’t take time to hunt for it. Maybe it’s a psychological thing – I think if the page looks heavy, dense, and boring, the words will probably be the same.
It can’t be because I’m too lazy to wade through a dense wall of words – could it?
Maybe I think if the writer cared about the reader, … (35 comments)

real estate grammar: Real estate marketing grammar – is it farther or further? - 07/25/17 10:04 PM
Real estate marketing grammar – is it farther or further?
Does that one ever confuse you? It did me, and not long ago I read that it even confused master marketer Bob Bly.
Today, while writing my Thursday newsletter, I needed to use one of those words. So – I went to my old trusty source, Grammar Girl.
It turns out that in many cases the two words are used interchangeably. She says that even some grammar experts don’t distinguish between the two.
However, there is a distinction.
Farther should be used when you’re referring to a physical distance. “How much farther do we have to … (9 comments)

real estate grammar: Watch out for redundancies! - 07/09/17 09:46 PM
Tonight's message comes to you courtesy of an email I just received.
It was a message from the Sheriff's department notifying subscribers of a grass fire and saying that "Currently the fire is under control at this time."
I've heard the same thing on message machines: "Sally is currently out of the office at this time."
Oops! Once is enough!
That's not unlike someone making an appointment for "Thursday at 9 a.m. in the morning."
Is it likely that 9 a.m. might be at night?
Here are a few more that are not quite as glaring, but still clutter up your writing and sound a … (8 comments)

real estate grammar: Grammar in real estate marketing: should you say “Us” or” We”? - 06/26/17 10:22 AM
Time to get back to grammar – and its importance to you as you write blog posts, emails, letters, and web pages.
Some will argue (have argued) that it doesn’t matter – as long as the message gets through.
I say that’s exactly why it does matter.
True, some people won’t notice if you write something like “I can here you,” but many others will, and that kind of error will have two results:
It will make your reader think you either don’t know the difference or you don’t bother to proofread. In other words, you don’t pay attention to detail. It will … (56 comments)

real estate grammar: No wonder English is so difficult to learn… - 04/09/17 11:59 AM
I have nothing but admiration for those who can learn English as a second or third language. So much of it simply doesn't make sense.  
For instance: Homographs and heteronyms – they’re enough to confuse anyone.
 I don’t get to take total credit for this – much of it came to me in an email from a friend who knows I love words. I thought it was fun, so I’m sharing.
Homographs are words of like spelling but with more than one meaning. A homograph that is also pronounced differently is a heteronym. 
1) The bandage was wound around the wound.

2) The … (11 comments)

real estate grammar: Be careful to match the verb to the correct noun - 03/30/17 02:34 PM
Yesterday, while writing a real estate bio, I made a common mistake: I matched a verb to a noun in the prepositional phrase rather than to the subject.
The sentence went something like: “Each of his listings, from fixer to mansion, is …” But the first time through, I latched on to the word “listings” instead of the word “each,” and wrote “are.”
All I can say is that I’m glad I printed this out, let it sit overnight, and looked at it again this morning. When I read it with fresh eyes, the error jumped out and yelled at me. Thankfully, I … (21 comments)

real estate grammar: Not sure whether to say we or us? Use this simple trick. - 03/21/17 03:51 PM
Just this morning my mail included a message from a fellow copywriter who wanted to sell me a course on Tweeting for leads.
It began with “Nowadays us copywriters are being bombarded with…”
What? Ouch!!
“Nowadays us are?” No, no, no!
“Us” is an object, not a subject – and if she’d just removed the qualifying word “copywriters,” she’d have seen her error in an instant and changed that “us” to “we.”
And that’s the simple trick. Simply remove qualifying words or other people, read the sentence aloud, and you can hear which word belongs.
If you read “Us is being bombarded…” you’d know … (20 comments)

real estate grammar: Did you write what you meant? The power of a comma. - 03/18/17 01:17 PM
Have you ever heard of the Oxford Comma? I don’t think I had, until just a few years ago. Before that I used it without knowing its name.
Also known as the serial comma, it is the comma that goes before “and” or “or” in a list of three or more things. For instance, I would use it in a sentence such as “I wish you health, wealth, and happiness.”
Interestingly, the use or non-use of the Oxford comma is a subject of much debate and heated arguments.
The Associated Press Stylebook does not use it. The Chicago Manual of Style does. Publications such as the … (18 comments)

Marte Cliff, Your real estate writer (Marte Cliff Copywriting) Rainmaker large

Marte Cliff

Your real estate writer

Priest River, ID

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Marte Cliff Copywriting

Address: 1794 Blue Lake Road, Priest River, ID, 83856

Office: (208) 448-1479

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