real estate grammar errors: Be careful to match the verb to the correct noun - 03/30/17 02:34 PM
Yesterday, while writing a real estate bio, I made a common mistake: I matched a verb to a noun in the prepositional phrase rather than to the subject.
The sentence went something like: “Each of his listings, from fixer to mansion, is …” But the first time through, I latched on to the word “listings” instead of the word “each,” and wrote “are.”
All I can say is that I’m glad I printed this out, let it sit overnight, and looked at it again this morning. When I read it with fresh eyes, the error jumped out and yelled at me. Thankfully, I … (21 comments)

real estate grammar errors: Not sure whether to say we or us? Use this simple trick. - 03/21/17 03:51 PM
Just this morning my mail included a message from a fellow copywriter who wanted to sell me a course on Tweeting for leads.
It began with “Nowadays us copywriters are being bombarded with…”
What? Ouch!!
“Nowadays us are?” No, no, no!
“Us” is an object, not a subject – and if she’d just removed the qualifying word “copywriters,” she’d have seen her error in an instant and changed that “us” to “we.”
And that’s the simple trick. Simply remove qualifying words or other people, read the sentence aloud, and you can hear which word belongs.
If you read “Us is being bombarded…” you’d know … (20 comments)

real estate grammar errors: Should you mention the written errors you see? - 03/15/17 11:05 AM
Should you mention garbled MLS comments and property descriptions on flyers? Should you alert agents to their spelling, grammar, and word usage errors in blog posts and comments?
As everyone knows, grammar errors, misspelled words, typos and garbled sentences found in MLS descriptions are all too common. Before she got too busy to write her weekly post, Gwen Banta entertained us every Friday with MLS bloopers.
And as most know - garbled communication is no communication at all.
The bloopers were funny – but sad for the agents who posted them, not to mention the clients who were counting on them to sell their … (21 comments)

real estate grammar errors: Warning – Your participle phrases may be dangling! - 03/14/17 11:53 AM
What a fancy word! Where I went to high school, I doubt if even the instructors knew what "participle" meant. And now, after reading Grammar Girl, I still can’t give you a clear definition.
But I do know this: If your participle phrases are dangling, you’re confusing – or misleading - your readers. Your writing is not clear and easily understood.
So what the heck am I talking about?
I generally call "dangling participle phrases" by a simpler term: "misplaced modifiers."
They look something like this: “Crouching in fear, the wolf threatened the terrified campers.” And then there's “Meandering down the trail, the birds chirped … (29 comments)

real estate grammar errors: Don't agonize over errors... - 04/24/16 02:03 PM
Every now and then I hear that someone is afraid to blog because they might make a mistake in spelling or grammar or word usage. 
I'd like those folks to know that they should simply do their best, ask for help when they need it, and carry on. Because ... errors will happen, no matter how good you are. 
A case in point: 
I read a lot - mostly "who done it" mysteries. Lately I've read several novels by Catherine Coulter, whose books are published by "G.P. Putnam's Sons - Publishers since 1838."
She's an author whose books have made the New York Times best seller … (9 comments)

real estate grammar errors: Real Estate Marketing Word Usage – Perspective vs. Prospective - 06/04/13 02:49 AM
Here's another all-too-common word usage error that can throw a huge stop sign in the middle of your real estate marketing message: the use of "perspective" when you mean "prospective."
Just to clarify…
Perspective is a noun with a Latin root meaning "look through" or "perceive," and all the meanings of perspective have something to do with looking.
If you observe the world from a child's perspective, you see through the child's eyes.
In drawing, perspective gives your drawing the appearance of depth or distance.
If we say someone "has perspective," we mean she has a reasonable point of view or a sensible outlook on … (4 comments)

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Marte Cliff

Your real estate writer

Priest River, ID

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Marte Cliff Copywriting

Address: 1794 Blue Lake Road, Priest River, ID, 83856

Office: (208) 448-1479

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