real estate self promotion: Are You A Jack of All Trades, & Master of None? - 06/09/18 03:28 PM
I've said this over and over again, and now Ron and Alexandra are saying it with a short video everyone should be able to understand: Choose a niche and become THE go-to expert.

The NUMBER ONE mistake that luxury real estate marketing professionals make is trying to be all things to all people.  We understand that it is challenging to narrow your focus and concentrate on just one niche.   The trick is discovering the right niche for you, the one that has the potential to provide the financial return you want if you were to give it your 100% … (4 comments)

real estate self promotion: How to make a good first impression - 3 times - 06/08/18 03:17 PM
The first "first impression..."
Today in real estate, and in many other professions, your initial “first impression” is either via a prospecting letter or card in the mail, a blog post, or a page on your website.
That means your words need to be “right.” They have to sound friendly and conversational, and be free from glaring grammar, word usage, and spelling errors. They don’t have to be the kind of “proper” that would please your High School English teacher – and in fact shouldn’t. That kind of writing is not friendly or conversational.  It’s generally stiff and boring.
(If you feel shaky … (32 comments)

real estate self promotion: Summertime, and the livin’ is BUSY - 06/04/18 02:35 PM
How the heck can you keep up?
Between serving clients who want to find a home or get moved while the kids are out of school, to monitoring your own children’s summer activities, to entertaining out of town guests, to trying to maintain your own home and find a smidgen of “you” time, it can be hectic. If you happen to grow a garden, your time is even more stretched.
Something has to give, right?
Unfortunately, for many, what gives is prospecting.
After all, prospecting isn’t in your face, demanding attention. It’s easy to let it slide when you’re trying to … (8 comments)

real estate self promotion: What’s the difference between prospecting and farming? - 05/10/18 01:05 PM
While the two terms are usually used interchangeably, and my Prospecting Letters page really contains more farming than prospecting letters, there really is a difference.
Think about it.
A prospector goes out into the hills, the desert, or the river beds in search of gems, gold, or other precious metals. He (or she, of course) sifts through tons of rock, sand, or dirt in search of the prize. If the prospector is lucky and has chosen the right place to prospect, he hits pay dirt.
It’s a whole lot like fishing, where you cast the line out into the water and hope a fish … (40 comments)

real estate self promotion: Is Your Agent Bio Ready for Summer? - 05/08/18 11:12 AM
Summer is nearly here and buyers and sellers are looking for the right agent to help them accomplish their real estate dreams and goals.
Will your bio show them that YOU are that agent?
Right now would be a good time to take a look and ask yourself if it sets you apart from the dozens of other agents who will be competing for those same buyers and sellers.
Does your bio reflect your business philosophy? Does it emphasize your strengths – like your fantastic listening skills, your patience, your negotiating abilities, or your expertise in determining that “just right” price for a home? … (18 comments)

real estate self promotion: The best real estate agent in the city of... - 04/20/18 04:07 PM
Real estate agents make all sorts of claims about their listings and about their services.
Some of those claims - like saying that  your waterfront listing has the finest beach or the most beautiful view on the lake - are classified as puffery and are largely ignored by the general public. (That's one reason why adding those statements to your property descriptions is a waste of time and space.)
Everyone knows they're a matter of opinion and not a statement of fact. No one is going to simply take your word for it and come back to sue you later if they … (22 comments)

real estate self promotion: Internet Marketing for Real Estate Agents - 04/19/18 11:21 AM
 
First, consider your personal real estate website as the base of your marketing efforts.
Your agent website is the cornerstone - the foundation upon which to build your marketing platform.  It gives you a place to showcase your knowledge, expertise, and professionalism. Done well, it also leads people to get to know and trust you.
Because it’s so valuable, you do need to own your own site, with a URL that does not mention the name of your current brokerage. Your professional email should also be tied to that URL – not the company site.
You may be content where you are, … (5 comments)

real estate self promotion: 7 Ways to boost your brand - ActiveRain Webinar Recap - 04/14/18 10:59 AM
Thanks to Smart Zip Analytics for creating a webinar recap filled with ideas you can use.
If you're looking for a boost, try one or more of these...
 
Did you attend our recent webinar with Bob Stewart on ActiveRain? In just under an hour, we covered seven top ways that agents make an indelible impression on those in their farm and community and establish themselves as the go-to agent in town.
 
Here’s a recap in case you missed it.
 
1. Better-than-Average Community Events
We’ve heard community-minded agents take on events ranging anywhere in size and scope from Christmas … (3 comments)

real estate self promotion: When you need real estate marketing copy, use a real estate copywriter - 04/03/18 10:40 AM
Did you know – there are even more kinds of copywriters than kinds of real estate agents.The overall term “copywriter” encompasses a great many specialties, and only some of them are related to making sales.
Copywriters create catalog product descriptions, inserts in prescription medications, instructions that come with your new appliance or technical gizmo, political propaganda/advertising, and government articles, brochures, instructions, etc.
“Madison Avenue” Copywriters create those catchy radio and TV ads – both the ones that make sense and the ones that leave you wondering what they were talking about.
Then there are the high-powered copywriters who write “magalogs” and entice you to … (4 comments)

real estate self promotion: Old School vs Digital Marketing - Don't make that choice! - 03/24/18 12:20 PM
Have you shunned old-school methods of self-promotion in favor of social media and email?
Do you think that staying in touch with past clients and your sphere of influence can be accomplished by posting regularly on Facebook or Pinterest?
Do you think that having a web site with a search function and a “What is my home worth” application is enough to bring new clients to you?
Are you happy to think so because those methods take little time and are virtually free?
And if so – do you have as much business as you want and need to sustain a good living?
OR … (3 comments)

real estate self promotion: Your First Real Estate Prospecting Letter - 03/16/18 11:48 AM
If you’re a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that you’re now an agent.
Your first thought might be “My sphere of influence? I don’t have any influence!” I know that’s what I thought the first time I heard it.
All it means is the people who know and like you. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouse’s friends, your parents’ friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other … (11 comments)

real estate self promotion: Help! Another agent is prospecting in my territory! - 03/11/18 01:04 PM
You’ve got a territory – or you’ve been working on developing a territory – but now there’s another agent or two moving in on you. They’re marketing to “your” homeowners.
What should you do?
The first impulse might be to “go political” and tear down the competition – but that would not be wise.
Years ago, market researchers learned that naming your competition in an ad brought an unwanted result. It made people remember the competition instead of the advertiser!
In addition – when you tear down someone else, it makes you look bad. So eliminate that idea.
Instead, focus on what you do well. Toot your … (11 comments)

real estate self promotion: Give yourself this gift before December 31 - 12/11/17 03:21 PM
You can ask Santa for all sorts of things, but the gift you’ll really appreciate in a few months is one you must give yourself: An investment in your marketing.
Even though now is the time to be thinking of gifts for other people, it is also a good time to  stop and think about what you’ll need to make 2018 your best year yet, so you can make that investment before the tax year ends. Then give yourself a gift or three.
Why now? It will be just as deductible next year, won’t it?
Sure (well, probably) – but if all … (9 comments)

real estate self promotion: Are you using your business cards to full advantage? - 12/08/17 01:03 PM
I know, there are a whole lot of agents who are so caught up in today’s technology that they believe business cards are about as relevant as buggy whips. They say that they don’t use them – choosing instead to trade contact information with their smart phones.
If that pleases them, fine. I won’t argue, but I do think they’re missing opportunities.
Will the waitress who served your dinner, and for whom you left a generous tip, pull out her phone and take down your contact information? How about that favorite grocery store checker? Would the store manager appreciate it if she (or … (36 comments)

real estate self promotion: More on marketing for a super 2018 - 12/01/17 10:24 AM
Nadine Larder wrote a wonderful post full of suggestions for winter marketing, but for some reason the system won't allow me to reblog it!
I got a message saying "You're not allowed." (How rude)
So, to heck with the system; here's the link: http://activerain.com/blogsview/5142918/how-to-make-your-winter-real-estate-marketing-pop
I especially like her suggestion for holding a winter event. Not right now, perhaps, but late in January, when the excitement of the holidays is over and the winter blahs begin to set in for those of us who live in snow country.
(1 comments)

real estate self promotion: 31 days to the New Year - will you use them well? - 11/30/17 11:08 AM
Wow – only 31 days to a new year. Only 25 to Christmas. I think that means I should start thinking about doing some shopping!
It also means we all should be thinking about how we’ll ring out the old and ring in the new from a business standpoint.
What can we do now to assure a strong first quarter in 2018?
What can you do now to set yourself up for closings in January? How about new listings?
Is it still possible to start and finish another home purchase in 2017? (Sure, if you have a cash buyer or a really speedy … (16 comments)

real estate self promotion: Real Estate Self-Marketing is a Hybrid - 10/27/17 08:47 PM
 Real estate self-marketing isn’t like Madison Avenue marketing – written to promote the brand, with no call to action. It also isn’t like Direct Response Marketing – written to cause an immediate purchase.
That’s why, when reading about marketing, you can sometimes come across poor advice. No – not poor advice, just advice for the wrong audience.
I’ve read: “You don’t need to start a conversation. My sales manager wouldn’t be at all impressed if I turned in a report saying I hadn’t sold a thing, but I’d had plenty of good conversations.” And of course, if you were selling cars, roofing, or … (12 comments)

real estate self promotion: One Copywriter's Pet Peeve: Lazy Copy - 05/25/17 12:32 PM
Every writer has pet peeves that make him or her cringe. I actually have two.
The first one is “I want to thank…” It must just be me, because I see it and hear it all the time. Every time I do, my instant reaction is “Well, then why don’t you do it if you want to?”
The other pet peeve, however, I believe is simply the sign of a lazy writer. It marks someone who can’t be bothered to tell the whole story. It’s also generally an untruth.
What is the word? “Needs.”
Everywhere you look you can find ads that say “Call on … (33 comments)

real estate self promotion: Ask An Ambassador: How To Beat The 800 Pound Gorilla - 05/23/17 10:01 PM
As Liz and Bill Spear so ably point out - if you're in it for the long haul and you're willing to do the work, you CAN beat the 800 pound gorilla!
The big portals make a lot of agents anxious. Z/T/R.com & the big brokers all have WAY more money then we'll ever hope to have.  They can out advertise us pretty easily. They make an announcement and the whole industry quivers.
They're 800 pound gorillas and we're chipmunks.
 Seriously, how can we as single agents or small teams take on that kind of ferocious opponent?
The answers are right … (5 comments)

real estate self promotion: Sharing a master marketers advice... - 05/03/17 10:16 AM
As usual, Bob Bly’s monthly letter offered up some useful tidbits – some of which can apply to your own marketing efforts.
Do you use photographs of people on your brochures?
Then consider this advice from Bob:
“Show a photograph of your target market on the cover of your brochure. The first question anyone will ask when he or she picks up your sales literature is, "Who is this for -- for people like me?"”

“But remember the 20 percent rule. Show photos of people who are 20 percent younger than your target market, 20 percent more attractive, 20 percent better dressed, … (7 comments)

 
Marte Cliff, your real estate writer (Marte Cliff Copywriting) Rainmaker large

Marte Cliff

your real estate writer

Priest River, ID

More about me…

Marte Cliff Copywriting

Address: 1794 Blue Lake Road, Priest River, ID, 83856

Office: (208) 448-1479

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