real estate self promotion: Avoid the competition / get listings / help people who need you - 08/09/15 08:32 AM
Two little-pursued niches where your work can really HELP people
Real estate has two niche areas that many agents avoid because of the added emotional baggage the sellers are carrying. Those niche areas are probate and divorce.
It's true that sellers in these situations are often more emotional than those who simply choose to sell because they want a different house or want to move to a different area. (They may not be any more emotional than those who were forced to either sell or face foreclosure, however.)
Just like those short sale clients, probate and divorce clients really need the help of a … (14 comments)

real estate self promotion: Your Sphere of Influence – is it missing some people? - 07/17/15 06:48 AM
Is your sphere of influence missing some people?
You do have a database for your sphere of influence, right? And you do use it to get in touch with those people at least every 4 to 6 weeks, right?
The next question is – is that database complete?
An article I read on Realty Times this morning included a list of 30 different categories of people who should be in your database. It caused me to stop and think about how many people were missing from my list back when I was an agent.
For instance, it never occurred to me to add the mechanic who … (30 comments)

real estate self promotion: Criticism: Handle With Care - 07/14/15 07:35 AM
Several months ago Master Marketer Bob Bly wrote about being contacted by a newbie copywriter who told him all about what was wrong with his website.
It’s a bit silly for a newbie to criticize someone who has been successful in the business for at least 30 years. Instead, he should have been trying to learn from him.
But he forged ahead, leading Bob to write an entertaining article about him, and about why it’s so foolish to criticize when you don’t know the facts.
First off, that young writer didn’t know the purpose of the website he criticized. Second, he didn’t know the … (48 comments)

real estate self promotion: Get More Mileage From Your Testimonials - 05/23/15 01:51 AM
What do you do with your client testimonials?
Sprinkle them around on your website? Add one to your email signature? Include one or more on your personal brochure, your postcards, and/or your prospecting letters? Those are all good ideas and will help draw attention to the fact that past clients do endorse you.
Hopefully, you also have a page on your website devoted to testimonials. The question is, are you making best use of that page?
An article I read this morning woke me up to the fact that I have NOT been making the best use of my testimonials page.
Perhaps you have, … (28 comments)

real estate self promotion: Are Business Cards Going the Way of Buggy Whips? - 04/29/15 09:28 AM
Are business cards going the way of buggy whips? 
Some believe they are. They see business cards as mere clutter. They think it's easier to exchange contact information by entering names and information into smart phones, rendering business cards unnecessary. 
For some, that may be true, but I don't believe technology can or will replace a stack of business cards - at least not in the next 20 or 30 years. 
Here are a few reasons why:
Not everyone owns a smart phone Not everyone even owns a mobile phone Not everyone is comfortable with technology Not everyone WANTS to use technology Not everyone … (197 comments)

real estate self promotion: When you write, don't hide who you are! - 04/15/15 01:36 PM
When you're writing to attract prospects - let your personality show! 
Whether you’re writing a blog post, a web page, or an email to a prospect, one of the first things you need to do is get rid of the notion that your high school or college composition teacher is going to critique your work.
They might, but since they probably aren’t your prospects, their opinion doesn’t count.
What does count is that you come across as a person who is friendly, approachable, and knowledgeable. What counts is that your readers see your personality, so come out of hiding!
To do that, you have to write … (67 comments)

real estate self promotion: Why Include Personal Information in a Real Estate Agent Bio? - 11/24/14 04:15 AM
If you've read samples of my agent bios, you know that they all include some kind of personal information.
It may be where the agent was raised, where they went to school, their hobbies, their charitable work, or something about their pets.
Why? What does that have to do with their expertise as a real estate professional?
Except in special cases, such as a life-long hobby of visiting open houses, it has little to do with it. What it does instead is turn that agent from a "business robot" into a real person who may have something in common with his … (39 comments)

real estate self promotion: What to do if your real estate career is faltering... - 11/21/14 01:40 AM
Sometimes even experienced real estate agents go through periods of decline in their business. For years things went well and they had all the home buyers and sellers they needed without making an effort to market their services.
And now...they're wondering why other agents seem to have plenty of clients and they don't. 
What’s the cure?
If this is happening to you, the first step is to rejuvenate your enthusiasm. It's not always easy, but you can do it.
Stop and think about why you love selling real estate. Think about how good it feels when you help make someone's dreams … (16 comments)

real estate self promotion: Ever Hear of the Website PHD Disease? - 10/16/14 05:27 AM
You may never have heard of PHD, but your website may be suffering from it just the same...
Here's how you can effect a cure. 


real estate self promotion: Do you have an effective elevator speech? - 10/02/14 03:38 AM


real estate self promotion: Save money and expand your client base - All at the same time - 08/01/14 08:20 AM
You work with a variety of people on a daily basis - most of whom serve the same people you serve.    So why not choose the ones you trust the most and link up to begin cross-promoting your businesses?   You can go the cost-free route by promoting each other in newsletters and emails, or you can take it a step further and co-host an event now and then.   How about a home buying or home selling seminar - presented in cooperation with a lender, a stager, a home inspector, an insurance provider, and/or your favorite title company?    How … (14 comments)

real estate self promotion: A Strategy to Reach Neighborhood and Market Dominance on the Internet - 07/08/14 07:35 AM

John Mosier has presented us with a marketing plan and asked for our opinions. I think it would be a good learning / sharing experience if everyone chimed in. 
What did YOU do to dominate YOUR neighborhood? 
Share the success - and even the ideas that fizzled. We'll all learn something! 
A Strategy to Reach Neighborhood and Market Dominance on the Internet
I am developing a strategy to dominate a neighborhood. I would like to gather feedback on my ideas on how to do that.
Here are my key components to this strategy:
A Wordpress website based on the DMS System … (6 comments)

real estate self promotion: It Doesn't Take Much More Than A Pulse To Survive In Our Business!! - 07/03/14 02:56 AM

Every now and then I speak with an agent who knows they need a bio, knows they need a website, and knows they need to begin prospecting, BUT...
The big BUT is "I can't afford it yet." They're waiting for another closing or two before they feel comfortable spending money on marketing. 
And the other "but" is... since they aren't marketing, those next closings will happen by chance, and they could be a long time in coming. I'm sure some of the agents who told me that a few years ago are either no longer in the business or are still … (8 comments)

real estate self promotion: Prospect in this Often Ignored Gold Mine - 06/25/14 09:26 AM
Do you have a past client database? If you do, are you prospecting it regularly?
All too often agents tell me that they've been "bad about keeping in touch" with past clients. And that's a big mistake, because they can be your richest source of new business.
If they liked you, and if you cause them to keep you "top of mind" they'll come back again and again when they need to buy or sell. They'll also send you their children, their parents, their brothers and sisters, and their friends.
If you keep in touch in a manner that makes them … (33 comments)

real estate self promotion: I Worked All Weekend and It's ActiveRain's Fault - 05/31/14 02:40 AM

Every time I speak with a new agent I encourage them to join Active Rain and start blogging. I tell them to come here, get acquainted, learn how it's done, and then become a Rainmaker so their posts will go out to the world.
If you're a new agent and wonder if that advice is good, read on. Debbie will tell you...
I Worked All Weekend and It's ActiveRain's Fault.
Blogging has made me busier than I ever imagined. I worked over the Memorial Day Weekend and it is all ActiveRain's fault. My neighborhood posts have caught the attention of buyers … (4 comments)

real estate self promotion: Make Friends - and Expand Your Real Estate Sphere of Influence - 05/11/14 08:50 AM
We can all use more friends - especially friends who will think of us and either come to us themselves or recommend our services when one of their friends expresses a need.
Those friends - or friendly acquaintances - are our sphere of influence, and we need to do two things with them:
Stay in touch with the ones we have so we don't lose them Grow their numbers Staying in touch with past clients and your sphere of influence one of the most important things you can do to grow your real estate career. I harp on the subject all … (24 comments)

real estate self promotion: Real estate self-promotion – When you invite prospects to connect - 05/07/14 05:34 AM

Real estate self-promotion:
If you want your prospects to connect with you - make it easy.
When you write to a specific prospect, or even send a newsletter to many prospects, you might invite them to visit you here on Active Rain or to connect with you on Facebook, Twitter, LinkedIn, etc.
You're hoping to make a good connection, get better acquainted, and let those folks grow to like and trust you through the things you post.
That's a fine idea. So – make it easy for them!
I can't tell you how many times I've read "Connect … (16 comments)

real estate self promotion: Real estate self-promotion – Adjust your attitude! - 05/06/14 09:48 AM

Real estate self-promotion – Do you need to adjust your attitude?
If you aren't getting all the business you need to make a comfortable living, you may need an attitude adjustment.
You may need to switch from "I need" to "I want."
If you've ever listened to Joe Vitale's success tapes, you know that one of the affirmations he says is "I have all I need, I just want more." It's a good attitude to adopt, because it changes your behavior and the face you present to your would-be clients.
Most of us can "feel" when another person is … (35 comments)

real estate self promotion: An Anemic Marketing Budget Becomes Healthy With Consistent Marketing!! - 04/12/14 01:18 PM

Barbara and I both keep harping on this subject: If you want to be successful, you have to market both yourself and your listings.
And while direct mail isn't the "latest and greatest" marketing gimmick, it IS the tried and true method that gets prospects' attention and causes them to pick up the phone.

One of the greatest challenges for a newly licensed agent is designing a marketing program that will and can be satisfied by an “anemic budget.”  We were all there at one time.  We all started from step one and learned how to progress upward.  … (8 comments)

real estate self promotion: New Real Estate Agents Need to Market Themselves – But how and where? - 04/12/14 05:09 AM
New Agents Need to Market Themselves – But how and where?
In my work as a real estate copywriter I talk to a good number of agents who are just starting out. Some of them are eager to get their websites up and running and know that they need individualized content and an agent bio that makes them stand out from the crowd.
They also know that they need to reach out and pull those prospects in, or they won't be noticed. Just being on line is no help if no one visits your website.
Some of them have … (43 comments)

Marte Cliff, Your real estate writer (Marte Cliff Copywriting) Rainmaker large

Marte Cliff

Your real estate writer

Priest River, ID

More about me…

Marte Cliff Copywriting

Address: 1794 Blue Lake Road, Priest River, ID, 83856

Office: (208) 448-1479

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