The Real Estate Copywriting Blog

Everything we write about grammar in real estate marketing, spelling, and even page design is for the purpose of communicating easily and clearly. When you make it easy to read your words, they'll read them. When you make it easy to understand your words, they'll absorb your message. When you mak...

Here it is - and here is the typical March weather. After weeks with no snow, we had a snowstorm this morning that lasted about 15 minutes. Other parts of the country are getting "real" snow - the kind that piles up.But meanwhile, it IS the first day of Spring, so we know sunny days and flowers a...

 According to National Calendar Day today is Everything you do is right day.What could that mean to you? Does it mean that every meeting with a client or new prospect will turn out positive for you? Does it mean the offer(s) you write today will be accepted immediately? Does it mean your negotiat...

What makes you the best agent your prospects could choose? How is your service better than the service they’d receive from one of your competitors? You do need to know the answer.Otherwise, you won’t be able to convey it to your prospects.I’ve learned that many agents do not know, and in fact man...

Better prospecting letters – or anything else – begins with good grammar, combined with correct spelling.But I harp about that – and about proofreading – all the time. Today is about the content.If you want to write better prospecting letters to attract real estate clients…Begin by realizing that...

Yes, we're already 1/12 of the way through 2021, but it's never too late to create a good habit.Commit to “Working when you work.” “Don’t be fooled by the calendar. There are only as many days in the year as you make use of. One man gets only a week’s value out of a year while another man gets a ...

You’ve heard it said that “anyone can write,” and that’s fairly accurate. “Anyone” can also post what they write on line and pretend to be an expert on the given topic.Unfortunately, that’s how some unsuspecting agents end up using prospecting letters that are apt to do them more harm than good.A...

If your email is anything like mine, it is filled with headlines the writers believe will draw you in and make you click their links. I believe they’re called “click bait.”There are two things wrong with their thinking.One is that we are becoming sick and tired of these overused words. What words...

Two words that are routinely misused when the speaker/writer is trying to sound proper and sophisticated are “myself” and “whom.” MyselfI don’t know, but I suspect the problem with “myself” has something to do with people trying to avoid saying “I” or “me.” Or, it could just be that "myself" soun...

This morning a gentleman who uses my prospecting letters mentioned where he used to purchase letters. He had found me when he was looking for something better. Because I'm always curious about my competition, I visited their website and read some samples. Now I know why he was looking for somethi...