Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
You know the cost of things you do, but the cost of what you don’t do is harder to define.You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You ca...
Sometimes a word in a sentence just jumps out, hits you, and makes you think "Ouch!"Such was a word in an email I received not long ago. It was a forward from a friend, and it had a fine message. The trouble was in the introduction.It said "This bares repeating." Ouch!! The "ouch" problem is gett...
Last Sunday night my son called to tell me that his propane tank was empty. He wondered if they’d forgotten to fill it or if somehow fuel was leaking out. I checked the records and saw that it had been nearly two months since the last fuel delivery. (He’s almost always gone, so I do his bookkeepi...
December 31 - the last day to spend or give money that will result in a deduction on your 2018 Income Taxes. We may all feel "spent out" from Christmas, but depending on what you'll save, it might be worth it to invest a bit in business expenses today. If nothing else, it's a good day to pay thos...
What if we suddenly had no Internet?I’ve been thinking about that a lot lately, because my Hughes Net service has been unreliable all month – and worse since the kids are out of school.Some days the connection times out before I can get or send email or connect with websites. When I do get somewh...
Mike Cooper brings us a winning idea for the kind of advertising you just can't buy - an endorsement from your local newspaper, recognizing you as "the" expert. When I owned a brokerage I found many ways to get in the newspaper - from market reports, to articles about the local market, to promoti...
"Christmas waves a magic wand over this world, and behold, everything is softer and more beautiful."Norman Vincent Peale~~"One of the most glorious messes in the world is the mess created in the living room on Christmas Day. Don't clean it up too quickly."Andy Rooney (I've always loved his wisdom...
Do YOU know all of these "naughty or nice" words?I guessed 10 right from 14. See how you do: https://www.merriam-webster.com/word-games/vices-and-virtues?utm_campaign=newsletter&utm_medium=email&utm_source=wotd&utm_content=weeklychallenge%5BNaughty+or+Nice+Quiz%5D
Is it just me, or are other people also going crazy trying to deal with the latest Wordpress update? I wrote a post a couple of days ago, then went to the site today and decided that I must have dreamed it. So I wrote it all over again. Later, I looked at the dashboard and found two of that post,...
Will January be a productive month for you, or will you spend your time trying to re-start your real estate business?Unless you already have your pipeline filled with referral clients or from ongoing prospecting efforts, it will all depend upon what you do over the next couple of weeks.Right now,...