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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
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Michael Jacobs brings us some good fun - and some great quotes in this April Fool's Day post. I'm one of those souls who always wishes I'd think up something funny to pull on someone today - but never do. Meanwhile, all you have to do to prove Benjamin Franklin correct is turn on the TV news... L...
04/01/2017
Yesterday, while writing a real estate bio, I made a common mistake: I matched a verb to a noun in the prepositional phrase rather than to the subject.The sentence went something like: “Each of his listings, from fixer to mansion, is …” But the first time through, I latched on to the word “listin...
03/30/2017
Just as homeowners hoping to sell need to de-clutter their homes, professionals hoping to attract new clients should de-clutter their websites.Some months ago I read that visitors are turned off by “sliders.” I agree – trying to read a header that keeps changing is an annoyance. Those are just cl...
03/29/2017
Last night I had a long conversation with my son, who is living in a motel in a town called Alpine – somewhere near San Diego.He’s there to supervise the crews who are building a power line somewhere near Boulevard. We discussed everything from how his puppy-dog is faring at grandma's house (No d...
03/26/2017
Just this morning my mail included a message from a fellow copywriter who wanted to sell me a course on Tweeting for leads.It began with “Nowadays us copywriters are being bombarded with…” What? Ouch!! “Nowadays us are?” No, no, no! “Us” is an object, not a subject – and if she’d just removed the...
03/21/2017
Have you ever heard of the Oxford Comma? I don’t think I had, until just a few years ago. Before that I used it without knowing its name.Also known as the serial comma, it is the comma that goes before “and” or “or” in a list of three or more things. For instance, I would use it in a sentence suc...
03/18/2017
Should you mention garbled MLS comments and property descriptions on flyers? Should you alert agents to their spelling, grammar, and word usage errors in blog posts and comments?As everyone knows, grammar errors, misspelled words, typos and garbled sentences found in MLS descriptions are all too ...
03/15/2017
If you're "mature enough," take a break and have some fun.   THE ANSWERS WILL BE ON THE TIP OF YOUR TONGUE, BUT YOU JUST CAN'T QUITE REMEMBER THE CORRECT ANSWER.   DON’T LOOK BELOW FOR THE ANSWERS UNTIL YOU HAVE TRIED TO FIGURE IT OUT.  A TEST FOR 'OLDER' KIDS.   1.  After the Lone Ranger saved t...
03/14/2017
What a fancy word! Where I went to high school, I doubt if even the instructors knew what "participle" meant. And now, after reading Grammar Girl, I still can’t give you a clear definition.But I do know this: If your participle phrases are dangling, you’re confusing – or misleading - your readers...
03/14/2017
Is Probate the Hottest New Real Estate Niche?No – I know it’s not new, but judging from my prospecting letter set sales, it seems like a lot more agents are taking an interest recently. And why not? I wasn’t successful in learning what percentage of homeowners pass away each year, but I’d guess i...
03/09/2017
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Marte Cliff

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