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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
It all started when I tried to find a particular book on copywriting… I have 5 different book cases and I’m ashamed to say, they haven’t been sorted into any reasonable order. So, I decided I would attempt to do so.In addition to making a good start on putting copywriting books with copywriting b...
In searching for quotes for this week's newsletter, I came across the following, and just had to share.It's a thought to ponder on this fine Monday. “You've come to give me a piece of your mind. You know that phrase is really beautiful. The mind is the most powerful thing in the body. Whatever th...
When you prospect for new real estate clients, should you use letters or postcards?Real estate prospecting letters allow you to say a bit more than you can say on a postcard. They let you enter into the mental conversations that your prospects may be having as they read your message. They let you...
You’ve got a territory – or you’ve been working on developing a territory – but now there’s another agent or two moving in on you. They’re marketing to “your” homeowners.What should you do? The first impulse might be to “go political” and tear down the competition – but that would not be wise.Yea...
Or in this case, don't compare direct mail to email - unless all other factors are the same.This morning's email brought a message telling me that email is four times more effective than direct mail.First, I don't know where this writer got her statistics, or whether they're valid. But with or wi...
If you're marketing, pay close attention to this post. Nadine really lays it out for us in ways that most real estate agents don't even consider. So far we’ve walked through what it takes to get an email opened, and then to get someone to actually read it. Great! But there’s one final step – gett...
Who came up with the idea of calling unwanted, unsolicited email “spam”? And why?For a long time I’ve thought it was because the food product Spam had become somewhat of a joke – something nobody really wanted any more. Kind of like old veterans talk about C-rations – now called MRE’s.I couldn’t ...
It pays to pay attention…This morning I uploaded my Thursday newsletter and set it to go out mid-day on Thursday, March 1. At least that’s what I thought I did.Imagine my surprise a few minutes later when I got a reply from a reader. What? How did he get that now?I soon found out.For some reason,...
This week’s mail brought a newsletter with the heading “What is ____ and the ___ group up to?”It was an informative newsletter, telling about recent accomplishments and a bit of news about their local market. But I kept thinking “What’s wrong with this?”Finally, it hit me. The verb was wrong. The...
You’ve heard it before: When writing to prospects, use simple, common words that everyone can understand. If some of your clients are highly educated, they’ll understand what you’re saying. If some are not so well educated, they’ll understand it too. If you aim to impress with your vocabulary, yo...

Marte Cliff

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