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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
This morning I started looking back through quotes I’ve collected, and I found this bit of wisdom:"90% of marketing doesn’t work because it doesn’t get done." Neil Bradman It reminded me of someone I worked with once upon a time. He came into the office and found me typing prospecting letters. (Y...
 For many, both real estate sales people and their clients, English is a second (or 3rd or 4th) language. I have great admiration for those who can master it and communicate clearly. Judging by how many who were born in the U.S. can’t manage it, it’s truly an outstanding accomplishment.These folk...
Yes, we need to stay in touch with the people on our lists. Past clients need to hear from us often enough to think of us when they need our services again. Future clients (prospects) need to be reminded that we’re here, ready to help them. But how often is often enough, and how often is too ofte...
It sounds so easy when a broker tells you to get a start by reaching out to your family network. In other words, by listing property for friends and family. It sounds easy – but that doesn’t mean it IS easy.Some will list with you just because they care about you and want you to do well.Others ha...
Your website, with its unlimited potential to let you showcase your services and promote your community, is (or should be) the hub of your marketing efforts.That being the case, everything else you do should invite people to visit you there. So why do so few agents include their URL in their emai...
I have a friend I value – and yet we’ve drifted apart over the past few years. When we were doing animal rescue together, we saw each other or talked almost every day. But you know how life changes.We both moved away from animal rescue when the politics got to be too much to stand. We still went ...
A conversation last night with a neighbor reminded me that agents need to send their home buyers a reminder at the first of the year. We were discussing property taxes - how insanely much people pay in some communities compared to what we pay here. She said "Our property taxes sure went down when...
Today is a good day to take a look at your income and outgo for the past year. You may want to make a few purchases to reduce the tax bill. Do you need new electronics of some sort? Have you been considering a new website or new pages for your current site? Now might be the time to choose a provi...
The last few weeks have been SO busy – and part of that “busy” was orchestrating the installation of something I’ve wanted for a long time: a Kohler generator that comes on automatically to power our house, shop, and barn any time the power goes out.No more relying on a little generator that ran ...
About 20 years ago my husband built a very odd custom home for a gentleman. This man, in his 60’s, had relocated to our community with his employers, who built ham radios and Morse Code keys.He had specific ideas about how he wanted his house, and it was odd for two reasons:The entry door from th...

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